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8 Secrets of a Copywriter

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Copywriting Brisbane - 8 secrets of a copywriter

What makes a GOOD Copywriter?

The secrets of copywriting are not as elusive as you might think. If you are dedicated to writing good copy, being mindful can be enough. But in the case of building a brand, and writing good copy that converts your readers, this is when it is important to turn up the heat and really work some magic

with your copywriting skills. This guide relates to copywriting from a marketing and advertising perspective. Either you are a copywriting, or you are looking to become one. Or you are looking for the aspects that make a good copywriter  that you weigh up when hiring a copywriter.

Copywriting refers to content creation for advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. A "Good Copywriter" will look at your target audience and how they feel, think, or respond, and tie your content into your marketing strategy.

Copywriting Headline Example


The headline objective is to get you to read the first line. The purpose of the first line is to get you to read the second line, and so on. In short, if your first line doesn't enthral your readers , all is lost.

- Joe Sugarman

1. Focus on Reader Need

We subtly break down the reader's guard and substitute it with a solution that will resonate with the reader.

2. Connect with Words

We find out how to connect with our audience through word choices and ideas that are portrayed in writing.

3. Headlines

We provide an attention-grabbing headline that uses literary techniques to grab their interest.

3. Research

We research your audience and listen to what they are saying via social media, search engines, and competitor analysis.  

4. Linguistics

We speak to your audience on their level. Using the appropriate lingo that resonates with the context of interactions and discourse.

Find Out


Blog Copywriting for Websites

A blog is an article. It is the opportunity to write and inform your viewer on insights and stories relating to your industry. Additionally, they provide insight or social commentary on a variety of topics. These are published on your website or via online forums. A blog typically relates to a specific topic and ranges in word count from 300 to 2000 words. A blog will contain images, videos, interactive charts, infographics.

Copywriting for blogs - headline example



Create a vivid scene your prospect can quickly put themselves in, whether about an existing pain or an aspirational future


State how your solution will end that painful scene or bring the aspirational stage to life for them


 Support your promise! What incentives are there if you fail to keep your promise? Where is your social proof?


Nudge the prospect to take action

Benefits of Copywriting

  • Drives traffic to your website – blogs generate 60-62% of website traffic.
  • Blog readers boost conversion rates.
  • Blogs build brand awareness and trust.
  • Cross share your blog to other social channels.
  • Converts web traffic into leads.
  • Establish your brand as an authority on the topic.
  • Blogs assist with link building – 200 factors of the Google algorithms consider when ranking a site on its SEO result page.
  •  It helps you share important news.
  • It helps educate your readers to position them as ideal clients.
Click here for a copywriting quote Click here for a copywriting quote

30-30-30-10 Blog Copywriting Method


Inspire / Entertain Hook the reader


Inform / Offer
Something for free


Statistics / Proof
Validate your brand


Call to Action
Customer Buy-in

8 Secrets on How to Write Damn Good Copy


Understand your audience, create a buyer persona/avatar


Highlight in your heading what the blog is about.


FOR BRANDS: Try to solve a "problem" - focus on their needs


Use Keywords - preferably align with one major keyword, use synonyms throughout the copy


Determine the theme in your blogs, e.g. is the image always at the beginning of your blog.


Brainstorm your topics in a logical flow of ideas and concepts that relate to your overarching industry/speciality areas.


Look at your metadata (data providing information about your data which you can track).


Write a captivating introduction - to hook the reader.


Stay ahead of the Competition.

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    Everything above PLUS your choice of the following each month:

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    • Zoom Support (30 mins)
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      Everything above PLUS your choice of the following each month:

      • Free Access to Workshops
      • Zoom Support (60 mins)
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