Blog Planning - November 2023
Click to read your latest blog title suggestions - and to stay up-to-date with your SEO :)
8 Secrets of a Copywriter
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
The secrets of copywriting are not as elusive as you might think. If you are dedicated to writing good copy, being mindful can be enough. But in the case of building a brand, and writing good copy that converts your readers, this is when it is important to turn up the heat and really work some magic
with your copywriting skills. This guide relates to copywriting from a marketing and advertising perspective. Either you are a copywriting, or you are looking to become one. Or you are looking for the aspects that make a good copywriter that you weigh up when hiring a copywriter.
Copywriting refers to content creation for advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. A "Good Copywriter" will look at your target audience and how they feel, think, or respond, and tie your content into your marketing strategy.
The headline objective is to get you to read the first line. The purpose of the first line is to get you to read the second line, and so
on. In short, if your first line doesn't enthral your readers , all is lost.
- Joe Sugarman
We subtly break down the reader's guard and substitute it with a solution that will resonate with the reader.
We find out how to connect with our audience through word choices and ideas that are portrayed in writing.
We provide an attention-grabbing headline that uses literary techniques to grab their interest.
We research your audience and listen to what they are saying via social media, search engines, and competitor analysis.
We speak to your audience on their level. Using the appropriate lingo that resonates with the context of interactions and discourse.
A blog is an article. It is the opportunity to write and inform your viewer on insights and stories relating to your industry. Additionally, they provide insight or social commentary on a variety of topics. These are published on your website or via online forums. A blog typically relates to a specific topic and ranges in word count from 300 to 2000 words. A blog will contain images, videos, interactive charts, infographics.
Inspire / Entertain Hook the reader
Inform / Offer
Something for free
Statistics / Proof
Validate your brand
Call to Action
Customer Buy-in
Understand your audience, create a buyer persona/avatar
Highlight in your heading what the blog is about.
FOR BRANDS: Try to solve a "problem" - focus on their needs
Use Keywords - preferably align with one major keyword, use synonyms throughout the copy
Determine the theme in your blogs, e.g. is the image always at the beginning of your blog.
Brainstorm your topics in a logical flow of ideas and concepts that relate to your overarching industry/speciality areas.
Look at your metadata (data providing information about your data which you can track).
Write a captivating introduction - to hook the reader.
Click to read your latest blog title suggestions - and to stay up-to-date with your SEO :)
Upcoming Workshop: #3 Strategic Marketing For Your Clinic - 12th Feb 2023 - Beenleigh QLD - Click to register - Get free access to our Clinic Workshops with our Membership Offer - see event for details.
Upcoming Workshop: #2 Discovering Your Brand Niche - 15th Jan 2023 - Beenleigh QLD - Click to register - Get free access to our Clinic Workshops with our Membership Offer - see event for details.
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