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Google Ranking Audit

Identify Your True Marketing Opportunities


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What is an Online Google Ranking Audit?

A Google Ranking Audit is a full-scale audit conducted to see how your brand, product or services are showing up in Google. This can be used to analyse your existing Google Ranking performance as well as identify opportunities for Ranking on Google by analysing the Competition and windows to target high ranking, low competition keywords. 

Brand Positioning on Google is a major component of the Google Audit. The analysis of your competition and keywords will identify how end-users discover your brand. An in-depth look at the strength of your brand against others will determine your uniqueness and ability to convert website visitors into potential clients. A deep dive into your brand and business model to make recommendations based on your current industry to ensure you are not underselling your value proposition - this means looking at your pricing strategies and comparing these to the industry standards, along with determining your unique selling points.

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Google High Volume Keyword Search Analysis


Know your target keywords that will attract the relevant website traffic and lead to an increase in online activity.

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Website Content Analysis & Strategic Landing Pages


Understand how to position your website content and copywriting to increase your website’s lead generation power.

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Digital Presence & Competitor Analysis For Brand Visibility


Discover how your brand pairs up with your competitors online and discover new opportunities for ranking on Google.

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Digital Engagement Analysis & Website Conversion Actions


Google Analytics to plan your Organic Marketing Strategy to increase online engagement with your brand.

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Why Do You NEED a Google Ranking Audit?

The Google Ranking Audit will identify gaps in your SEO performance that need to be addressed. This includes your Branding Kit, Website Content, i.e. Blog Articles, Strategic Landing Page Copywriting, SEO Metadata, Visibility, Website Traffic, and End-User Engagement. An in-depth Google Ranking Audit provides you with the research you need to devise an informed Organic Marketing Strategy for growing your business online. 

The Google Ranking Audit is included with our Professional Website Build. This is required before creating a Google Strategy for Organic Marketing. Talk to our team if you would like to know the best way to get started and outrank your competitors.


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Our Google Audit Service includes:

Complete Website Home Page and 3 Landing Page Analysis

Free SEMRUSH account setup and thorough audit

In-depth Competitor analysis via Keywords & Share of Voice

Full Brand & Google My Business Analysis and Audit

Top Value Keywords for Google Ranking

AND MORE!





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CASE STUDY
InkBlotVA

The Challenge

InkBlotVA provides Australian Based Virtual Assistants to Small Business Owners. Their motto is 'We love the jobs you hate.' With a clear focus on automating painful and time-consuming tasks and simply providing admin services to businesses across Australia. In 2019, InkBlotVA wanted build their branding experience and establish their website as #1 in Brisbane for Virtual Assistants. They are highly experienced, and well-oiled systems for onboarding. The biggest challenge for these guys - potential customers outsourcing to cheaper alternatives overseas. However, Quality in services seems to be winning, as you don't have to 'teach' InkBlotVA - they already know their stuff. Over the last 12 month's the results show a impressive increase in Website Conversions through Organic Lead Generation and Strategic Content Creation with a Consistent Branding Strategy.

Key Issues

  • Minimal Brand Awareness established - through Social Media and Professional Networks
  • Highly Competitive Outsourced & Cost-based Industry
  • Minimal Content Creation - On Brand
  • Minimal Branding Experience - Lacks points of engagement to drive website conversions.
  • Not enough search engine visibility for crucial keywords.

1450%

INCREASE IN 1ST- PAGE RANKING

700%

INCREASE IN WEBSITE VISIBILITY

760%

INCREASE IN WEBSITE TRAFFIC


Our Approach

  • Focus on High Ranking Keywords for SEO Content Creation Strategy applied to a higher frequency of regular Blog Article Publishing
  • Keyword research and mapping based on relevance, demand, and competition
  • Content creation aligned with each stage of the customer journey to drive brand awareness, consumer engagement and online conversions with Strategic Lead Magnets for database capture


Digital Strategy & Implementation

  • To drive results, targeting the right keywords is essential for a successful organic marketing strategy that will increase website visibility - structured around keyword-rich content.
  • Increasing Google Ranking by creating content for Google - Not the User - positioning the brand as an authority in their industry.
  • Identifying opportunities to provide value with lead magnets consistent with branding message at the various stages of the customer journey.

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Want to know more? Talk to us Today!

Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business. 

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