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A Beginner's Guide to Website Content Marketing

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

A Beginner's Guide to Website Content Marketing

Website Content Marketing

A Beginner's Guide to Website Content Marketing

Content marketing is all about creating content that your target audience will find helpful, engaging, and, most importantly, valuable. Content marketing is used to build relationships with your customers and prospects and, over time, ensure that they become familiar with you and your brand. People buy from people they trust, and by producing valuable content, they'll be more willing to take the next step in connecting with you.

In the world today, content marketers work with print media and social media to reach their audience. Content marketers take advantage by posting on every digital channel they believe their audience is. This type of marketing requires a comprehensive understanding of many different content marketing strategies that can be used to create and share valuable content.

Content Marketing - What is it?

Creating Content that your Target Audience will find Helpful and Engaging

Content marketing is used to build relationships with your customers and prospects and, over time, ensure that they become familiar with you and your brand. People buy from people they trust, and by producing valuable content, they'll be more willing to take the next step in connecting with you. In the world today, content marketers work with print media


 and social media to reach their audience. Content marketers take advantage by posting on every digital channel they believe their audience is. This type of marketing requires a comprehensive understanding of many different content marketing strategies that can be used to create and share valuable content.

Find out who your target audience by asking yourself the right questions

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How Does Content Marketing Work?

Content Marketing Helps Create a Brand Relationship 

In today's digital world, content marketing creates and shares content your target customer will find useful and exciting. Content marketing helps create a brand relationship with consumers who trust you and see you as an expert in your field. Once they trust you, they'll be more willing to take the next step in connecting with you.

The goal of content marketing is to generate leads for your business. With the right audience, it can also help increase sales by increasing customer engagement. This can be accomplished by providing value to your customers with informative articles or blog posts on relevant topics. For example, if your readers are interested in food recipes for dinner parties, consider publishing a blog post about how to make a vegetarian meal for a date night.

Content marketing can take many forms: video tutorials explaining how to fix common household problems; infographics detailing the most popular baby names across all 50 states; or tips on parenting that includes how-to guides and resources to assist parents of newborns up until toddlers are old enough to start school themselves.

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7 Principles of Content Marketing

  1. Share Valuable and Entertaining Content. Don't make your content sound like you are trying to sell to your audience.
  2. Creating a Brand Identity for yourself and your company.
  3. Understand your Audience's needs and interests.
  4. Use Storytelling to Build Trust with people who want to know more about you.
  5. Share the Right Content at the right time and place it on social media channels.
  6. Use Google Analytics to find opportunities where you can share your content.
  7. Use Social Media Effectively through branding and promoting your business.



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Content Marketing Strategy Blog, Directory, and Conference

By adding these three types of content together, you can bring all your content together into one place and allow prospects to find the perfect platform for them. Let's say you want to start your target audience on social media with a blog post. You can then follow up with some directory listings and finally host a conference. This combination of marketing platforms ensures that your audience will see all the right types of content tailored to their interests to get them interested in learning more about what you have to offer.

Your main call to action should direct the viewer to your website or blog page. Then, use directories like Yelp or Google My Business Map apps to help generate leads from people who may be looking for restaurants near their location. Finally, host an event like a webinar or live streaming where people can learn more from experts in your industry. These three methods will help achieve one goal: build trust with your target audience by showing them what you have to offer, as well as direct them towards other resources they may need to learn more about it!

CONTENT CALENDAR

Batching your Content into Smaller Segments will Save Time

Content marketing can be daunting. That's why, in order to start your blog content marketing journey, it's important for you to have an editorial calendar that outlines your blogging strategy and shows what content you should create on which days of the week. Batching your content into manageable pieces will save valuable time and keep your audience engaged.

Creating a blog editorial calendar is also helpful because it allows you to set clear goals for yourself as well as track your progress over time. This will help make sure that when you do create more posts, they are relevant and valuable to your audience. When following a blog editorial calendar, ensure that each post is related to your brand. 

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A Guide to Video Marketing

How to use Video to Reach your Target Audience

Video marketing is effective in generating leads, building brand awareness, and increasing conversions for your business. In fact, 92 per cent of marketers say video marketing is booming, and 63 per cent of marketers say that video marketing can generate more leads than traditional marketing methods.

One of the many advantages of video marketing is that you can post across multiple platforms like Facebook, YouTube, Instagram, and Snapchat. This makes it easy for you to market your business in relevant places where your target audience already spends time-consuming content.

Another advantage of using video is that it's engaging; viewers are 70 per cent more likely to watch a two-minute-long video rather than read a blog post or article. And if they do watch the video, they're twice as likely as a typical viewer to view another piece of content about the same topic.

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Content You Need To Create

Just like in any other industry, content marketing takes on different forms.

There are Two Main Types of Content you should be Creating:

  1. Inspirational Content is designed to inspire a change or action that your audience has already decided is beneficial for them.
  2. Entertaining Content is designed to make your audience laugh, cry, or simply provide an outlet for their emotions.

Both types of content can be used to make people feel a certain emotion, and it's important to understand the difference between them so that they can be created with a purpose.

Now that's covered...

Now that you've learned all the basics of content marketing, it's time to get started. Don't be afraid to experiment and try out some new ideas. Your content marketing strategy is still in its infancy, so don't be afraid to try new things. Keep your content fresh and regularly update it with new ideas.

The benefits of outsourcing SEO can help your brand rank higher in search engine results and drive more traffic to your business. Outsourcing is a great way to jumpstart this process — the right agency can give you the advantage when it comes to getting noticed and capturing customer interest. Which is why Ranking Australia is the best choice for your SEO partner. 

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