A Guide to Video Marketing
How to use Video to Reach your Target Audience
Video marketing is effective in generating leads, building brand awareness, and increasing conversions for your business. In fact, 92 per
cent of marketers say video marketing is booming, and 63 per cent of marketers say that video marketing can generate more leads than
traditional marketing methods.
One of the many advantages of video marketing is that you can post across multiple platforms like Facebook, YouTube, Instagram, and
Snapchat. This makes it easy for you to market your business in relevant places where your target audience already spends time-consuming
content.
Another advantage of using video is that it's engaging; viewers are 70 per cent more likely to watch a two-minute-long video rather than
read a blog post or article. And if they do watch the video, they're twice as likely as a typical viewer to view another piece of content
about the same topic.