Content marketing helps businesses in a variety of ways. Firstly it tells Google that you are active on the internet, giving you a higher ranking. Secondly, it is a method to engage your audience.
Remember, It is easy to spot a fake, be genuine and tell a story appealing to your viewer.
Your Content should have a purpose - brand awareness, audience engagement, or improving conversions. You will need to align your social
media posts with a strategy.
Jodie Harris of Content Marketing Institute says to write great Content; you should adopt this model:-
Content Marketing is a long term strategy with a purpose. It focuses on building brand awareness, audience engagement and brand reputation with your target audience.
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