How much does a website cost
By Katrina Puranik - Chief Google Specialist, Ranking Australia
By Katrina Puranik - Chief Google Specialist, Ranking Australia
Perhaps you want to build a website, are maybe you're looking to rebuild a website? Everyone wants to save money on a big expense like this
for there business. If you are just starting up as a small business maybe you have been brave enough to create your own
website with one of the "drag & drop" website builders, this is great if you are simply using it as a prelude
to a better website to compare with your ambitions as a strong competitor in the industry. But as a small fish struggling in the deep
digital sea, your low-cost drag & drop website as the main channel for business online, is actually costing you money. The
reasons for this has to do with a few technical issues. The loading time is not fast, generally doesn't compress images or javascript (code
to catch analytics or marketing data). This impedes on the bounce rate or better described as glue-rate which refers to the
stick-around time of website visitors. A great tool to test the loading speed is Google
Pagespeed Insights. Contact
us if you would like to find out more about your score.
For small business with a desire to standout and get found on top, then you need a website that won't lose potential
clients, with loading speed, or content that is not optimised for relevant web traffic. This means a fully responsive website with
SEO and magnetic content.
To the average business owner, this means very little except keywords. There are quite alot of web developers that claim to SEO, they how
to create meta-data, but beyond that they don't really proceed. Especially if you had to provide the content for your website. It is
recommended that do you do your research of web developers and web presence specialists online, and locally. Getting recommendations from
reputable social media groups that you engage with, to find someone that can vouch for the expertise of the provider. It isn't a
challenge once you know what to look for.
Make sure you will get the best value for money, and services required. Small firms and freelance developers usually, not always, but usually go over and above for their clients, they should cost around $1500-2500 for a basic website. However, not many of them are actually skilled in SEO. They can set it up, but there skills fall short of increasing visibility. Large companies, with all the added services in SEO & marketing and heaps of reviews that boast great performance online and also high prices $5000+. They are a good choice for companies with large budgets $3000+ per month. These companies are not suited for businesses with smaller budgets. Which is why it is good to choose a provider that specialises in small business.
Make sure that the provider gives you examples of previous work, and that they are capable of SEO, fast-turnaround, Google Tools
setup, and social media integration.
The absolute must inclusions should be setup of Google My Business, Google Analytics, Google Webmaster Tools & Keyword Research to help
your website perform and to stay informed and get found online. This requires ongoing maintenance, and visibility reviews to make changes
to get your business up on Google. Establishing a web presence is the core outcome of your website. To standout, you will
need to commit to ongoing efforts to build, maintain and improve your search engine visibility. Which also means finding a web
developer/digital marketer who will not only build the website, but provide the ongoing services to maintain it, support your business with
publishing blog content you have created, along with ongoing SEO and Visibility Reviews.
Find out how the experts do it. Get the answers all of your digital challenges directly from the experts. Register now and join us every wednesday to grow, get found, and build you business online.
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