Blog Planning - November 2023
Click to read your latest blog title suggestions - and to stay up-to-date with your SEO :)
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
The digital advertising landscape is ever-evolving. As business owners and marketers, staying updated with the latest advertising solutions is crucial to ensure you're getting the most out of your marketing budget. Enter Google Ads Performance Max Campaigns - a game-changer in the world of online advertising.
Performance Max Campaigns are the newest campaign type offered by Google Ads, allowing advertisers to show ads across all of Google's inventory, including Search, Display, YouTube, Discover, Gmail, and more, all from a single campaign. The campaign uses Google's machine learning to automatically optimize ad placement and performance based on the goals set by the advertiser.
Run ads across multiple Google properties without setting up multiple campaigns.
Utilize Google's machine learning to optimize bids for conversions or conversion value.
Reach new audiences and expand keyword lists to maximize campaign reach.
Image Assets
Performance Max Campaigns support both landscape and square images. Ensure images are clear, with a minimum resolution of 600x314 pixels for landscape and 300x300 pixels for square images.
Video Assets
Supported on YouTube and Discover. Videos should be clear, compelling, and between 6-30 seconds in length for optimal engagement.
Headlines & Descriptions
Craft compelling headlines (up to 30 characters) and descriptions (up to 90 characters) that clearly convey your value proposition.
While Performance Max Campaigns automate much of the advertising process, advertisers still have considerable control:
Broad search terms can be a double-edged sword. While they increase reach, they can sometimes reduce the relevancy of ad placements. With Performance Max Campaigns, this challenge is mitigated:
Google Ads Performance Max Campaigns offer businesses an opportunity to maximize their digital advertising ROI. By consolidating multiple campaign types into one, harnessing the power of machine learning, and offering flexibility and control, advertisers can truly get more bang for their buck. Whether you're new to Google Ads or a seasoned pro, consider integrating Performance Max Campaigns into your strategy to drive better results.
Click to read your latest blog title suggestions - and to stay up-to-date with your SEO :)
Upcoming Workshop: #3 Strategic Marketing For Your Clinic - 12th Feb 2023 - Beenleigh QLD - Click to register - Get free access to our Clinic Workshops with our Membership Offer - see event for details.
Upcoming Workshop: #2 Discovering Your Brand Niche - 15th Jan 2023 - Beenleigh QLD - Click to register - Get free access to our Clinic Workshops with our Membership Offer - see event for details.
This is the perfect starter program to get access to Google SEO services for your website and helping you get found on Google. We
work with you and your team to help you and your business grow.
How do we achieve success?
What's Included?
What do you need to know?
Everything above PLUS your choice of the following each month:
Everything above PLUS your choice of the following each month:
Everything above PLUS your choice of the following each month:
*Subject to Terms & Conditions - Click here to view