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SEO Techniques that 95% of Businesses Forget to Implement

By Katrina Puranik - Google Marketing Specialist, Ranking Australia


SEO TRENDS & TECHNIQUES

SEO Techniques that 95% of Businesses Forget to Implement!

Search Engine Optimisation (SEO) is constantly evolving, as you know it's a full-time commitment with content and digital strategy to achieve above-the-fold ranking for your website.

There are so many businesses that don't realise where they can optimise for keywords online - or how to optimise their website.

With the Google algorithm changing constantly - so should your SEO strategy. It is a full-time task which is why small to medium businesses usually struggle with getting found online. It's generally a case you don't don't or can't afford to get SEO managed where it can actually make a difference.

Ranking Australia has SEO Support programs from 19.99 per week - where you can access expert advice, and learn how to get up on top of Google without paying and arm and a leg for marketing services.

 

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Latest SEO Trends & Techniques

Did you know that Voice Search Optimisation is now being developed?

Yes - Voice SEO is now a thing! With the increasing popularity of voice-activated virtual assistants like Siri and Alexa, optimising for voice search is becoming increasingly important. Google has created tools to highlight content on a page available for voice search. This is still in beta version - but it make a significant impact search results as we become more and more reliant on voice interactions with our devices for search. 

How Good is Copy Written by Artificial Intelligence Platforms like ChatGPT? 

In general AI copy generators are very cool to watch - and depending on the data you feed into the program, the results change. Keeping in mind that the content is still generated from information it already has access to, it is important to make sure you give your own spin on the content as well. To make the most impact on your SEO results you will need create relevant, high-quality content for your desired end-users to be delivered to your website. So making sure its is 100% original content is even more essential! Grammarly is a great tool to check your content is not plagiarised. 

Did you know...

You can talk one of our dedicated Google SEO Specialists to analyse your site in a FREE Google Discovery Zoom Session to see how your website performs on Google and get keyword insights for your business?

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Google SEO Algorithm Updates will include Page User Experience

This means that Page Usability Increases Your SEO Ranking!

Google has recently announced that it will use page experience metrics, such as loading speed and mobile-friendliness, as ranking signals. This means that user experience is becoming an increasingly important factor in SEO. 

Using Structured Data helps Landing Page SEO get more relevant traffic

Using structured data to enhance your website's listings in search results is becoming increasingly important. This is specific code that helps Google understand the content on the page better. It's basically meta-data for reading the page, which in turn gives Google the information required to deliver the content to the relevant users.

Local SEO - This is an essential strategy for any business online. 

With more and more searches being made on mobile devices, local SEO is becoming increasingly important. Optimising your business's presence in local search results can help you reach potential customers in your area. This means adding valuable keywords and content to your google my business listing as well. 


The Google algorithm is constantly changing, which is why SEO should be a significant factor in your digital strategy. Subscribe to Ranking Australia's blog to up-to-date with the latest news in SEO and digital marketing strategies for Australian businesses. 



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What's Included?

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Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business. 

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