By Katrina Puranik - Google Marketing Specialist, Ranking Australia
Search Engine Optimisation (SEO) is constantly evolving, as you know it's a full-time commitment with content and digital strategy to achieve above-the-fold ranking for your website.
There are so many businesses that don't realise where they can optimise for keywords online - or how to optimise their website.
With the Google algorithm changing constantly - so should your SEO strategy. It is a full-time task which is why small to medium businesses usually struggle with getting found online. It's generally a case you don't don't or can't afford to get SEO managed where it can actually make a difference.
Ranking Australia has SEO Support programs from 19.99 per week - where you can access expert advice, and learn how to get up on top of Google without paying and arm and a leg for marketing services.
We will keep you up-to-date the latest SEO trends and best practices as we help you close the gaps and take advantage of keyword opportunities for your business.
GET STARTED WITH GOOGLE SEO
Yes - Voice SEO is now a thing! With the increasing popularity of voice-activated virtual assistants like Siri and Alexa, optimising for voice search is becoming increasingly important. Google has created tools to highlight content on a page available for voice search. This is still in beta version - but it make a significant impact search results as we become more and more reliant on voice interactions with our devices for search.
In general AI copy generators are very cool to watch - and depending on the data you feed into the program, the results change. Keeping in
mind that the content is still generated from information it already has access to, it is important to make sure you give your own spin on
the content as well. To make the most impact on your SEO results you will need create relevant, high-quality content for your desired
end-users to be delivered to your website. So making sure its is 100% original content is even more essential! Grammarly is a great tool to
check your content is not plagiarised.
You can talk one of our dedicated Google SEO Specialists to analyse your site in a FREE Google Discovery Zoom Session to see how your website performs on Google and get keyword insights for your business?
Google has recently announced that it will use page experience metrics, such as loading speed and mobile-friendliness, as ranking signals. This means that user experience is becoming an increasingly important factor in SEO.
Using structured data to enhance your website's listings in search results is becoming increasingly important. This is specific code that helps Google understand the content on the page better. It's basically meta-data for reading the page, which in turn gives Google the information required to deliver the content to the relevant users.
With more and more searches being made on mobile devices, local SEO is becoming increasingly important. Optimising your business's presence in local search results can help you reach potential customers in your area. This means adding valuable keywords and content to your google my business listing as well.
The Google algorithm is constantly changing, which is why SEO should be a significant factor in your digital strategy. Subscribe to
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to up-to-date with the latest news in SEO and digital marketing strategies for Australian businesses.
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This is the perfect starter program to get access to Google SEO services for your website and helping you get found on Google. We
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