Why small business needs to make Google their number 1 marketing strategy for 2022

By Katrina Puranik - Chief Google Specialist, Ranking Australia

Small Business Google Marketing Strategy

Small Business Google Marketing Strategy

Getting found on Google is about telling Google what your landing page is all about. It is not enough to just have a website. Waiting for Google to find you can take years. Telling Google about your landing page, what is on your landing page, what keywords to rank for. This is all part of your Google Marketing Strategy. This means creating highly relevant Landing Pages, and Blogs that point it. Sharing links across the web. Making your Blog attract new traffic - high-value blogs that generate backlinks as others share your article. Climbing the ranks of Google, one step at a time. This will not happen overnight. With due diligence and consistency - you will achieve page one ranking in roughly 6-12 months depending on industry and competition. However, depending on the Competition - Organic / SEO Google Strategy may not be enough - a Paid Google Ads Strategy may be required to get up there. 

SEO Statistics to inform your Google Marketing Strategy for 2022

AHREFS released the following statistics that illuminate the current landscape for Ranking on Google. 

  • Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric)
  • 90% of pages get no organic traffic from Google - Image
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication. 
  • 25.02% of top-ranking pages don’t have a meta description.
  • 40.61% of pages have meta descriptions that truncate. 
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
  • The average page in the top 10 is 2+ years old.
  • Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google.

Google Strategy for small business - seo statisticsno organic search traffic from google

Have you integrated these Google tools with your business?

  • Google Business Profile
  • Google Analytics
  • Google Tags
  • Google Sheets
  • Google Webmaster Tools
  • Google Messages
  • Google My Business App
  • Google Sites
  • Google Forms
  • Google Chat
  • Youtube
  • Google Maps
  • Google Ads
  • Google Alerts
  • Google Drive
  • Google Digital Garage

Take Charge of Your Google Strategy

Google Strategy for Small Business

Make Google Work For You

Our experts at Ranking Australia specialise in Google Marketing Strategy - we will help you climb the ranks with the latest Keyword research, quality content and - something that seems lost with many providers - implementation of your Brand Strategy. If you need assistance in this area - talk to us today and we can help you come up with a plan of action today. 


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