Login Login
GET STARTED GET STARTED

Why small business needs to make Google their number 1 marketing strategy for 2022

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Small Business Google Marketing Strategy

Small Business Google Marketing Strategy

Getting found on Google is about telling Google what your landing page is all about. It is not enough to just have a website. Waiting for Google to find you can take years. Telling Google about your landing page, what is on your landing page, what keywords to rank for. This is all part of your Google Marketing Strategy. This means creating highly relevant Landing Pages, and Blogs that point it. Sharing links across the web. Making your Blog attract new traffic - high-value blogs that generate backlinks as others share your article. Climbing the ranks of Google, one step at a time. This will not happen overnight. With due diligence and consistency - you will achieve page one ranking in roughly 6-12 months depending on industry and competition. However, depending on the Competition - Organic / SEO Google Strategy may not be enough - a Paid Google Ads Strategy may be required to get up there. 

SEO Statistics to inform your Google Marketing Strategy for 2022

AHREFS released the following statistics that illuminate the current landscape for Ranking on Google. 

  • Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric)
  • 90% of pages get no organic traffic from Google - Image
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication. 
  • 25.02% of top-ranking pages don’t have a meta description.
  • 40.61% of pages have meta descriptions that truncate. 
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
  • The average page in the top 10 is 2+ years old.
  • Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google.

Google Strategy for small business - seo statisticsno organic search traffic from google

Have you integrated these Google tools with your business?

  • Google Business Profile
  • Google Analytics
  • Google Tags
  • Google Sheets
  • Google Webmaster Tools
  • Google Messages
  • Google My Business App
  • Google Sites
  • Google Forms
  • Google Chat
  • Youtube
  • Google Maps
  • Google Ads
  • Google Alerts
  • Google Drive
  • Google Digital Garage


Take Charge of Your Google Strategy

Google Strategy for Small Business

Make Google Work For You

Our experts at Ranking Australia specialise in Google Marketing Strategy - we will help you climb the ranks with the latest Keyword research, quality content and - something that seems lost with many providers - implementation of your Brand Strategy. If you need assistance in this area - talk to us today and we can help you come up with a plan of action today. 

BOOK A CHAT BOOK A CHAT
be INFORMED.

Stay ahead of the Competition.

Related News

Google SEO & Support Programs

Real Content Advice. Real Results. Real-time SEO.

This is the perfect starter program to get access to Google SEO services for your website and helping you get found on Google.  We work with you and your team to help you and your business grow. 

How we reach success?

Consistency

Content

Clarity

Communication

Collaboration

What's Included?

  • Google Discovery Session
  • LIVE Data Dashboard
  • Google Tools Setup
  • Email Support for Q&A
  • Marketing Action Plan
  • Annual SEO Overhaul
  • Content Creation
  • Live Support

What do you need to know?

  • No Lock-in Contract Term.
  • Pause or Cancel Anytime (Voids remaining Quota).
  • All Services are Subject to Quota Allowance.
  • Live Support is subject to availability.
  • No Refunds are provided.

Explore >

Explore >

Explore >

Explore >


 *Subject to Terms & Conditions - Click here to view


Want to find out more about our SEO & Support Programs?

BOOK A CHAT BOOK A CHAT

Get Optimised & Get Found on Google Today

Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business. 

GET STARTED NOW GET STARTED NOW
REQUEST A CALLBACK
REQUEST A CALLBACK

Check out Oncord - Your Wesbite Marketing Platform

Oncord - Website Marketing Platform