Content Marketing & SEO - Case Study

Ranking Australia was tasked to create strategic blog content marketing, email marketing and designing graphic imagery for the website.

In doing so - hoping to increase online engagement and lead generation for an Australian Virtual Assistant Agency based in Brisbane Queensland. 

InkBlotVA provides Australian Based Virtual Assistants to Small Business Owners. Their motto is 'We love the jobs you hate.' With a clear focus on automating painful and time-consuming tasks and simply providing admin services to businesses across Australia.

In 2019, InkBlotVA wanted build their branding experience and establish their website as #1 in Brisbane for Virtual Assistants. But they had the following challenges:

• Cheaper to hire overseas VA vs Australian VAs
• Most Leads Come from Referrals
• Their Website Content was Outdated
• They had no email, or remarketing campaigns.

What Did We Do for InkBlotVA?

• Increase Blog Engagement
• Identify Market Gaps & Trends
• Rebrand & Rebuild the Website, Lead Magnets & Social Media
• Strategic Keywords for Local SEO & Blog Content
• Email Marketing Campaigns
• Integrated Social Media Strategy to Increase Website Traffic & Lead Generation

Over the course of 12 months the results speak for themselves impressive increase in Website Conversions through Organic Lead Generation and Strategic Content Creation with a Consistent Branding Strategy.