Case Study: Retrocast 3D Printing

Project Team

The Challenge

RetroCast Pty Ltd has been supporting Australian businesses with product improvement, manufacture and supply of ferrous and non-ferrous castings, forgings, fabrications and assemblies. With 50+ years of metallurgical and engineering expertise, they have introduced 3D Printing services. Using state of the art technology RetroCast, has the expertise to support their clients from 3D Modelling, 3D Scanning and all ranges of 3D Printing. With their strategic partnership with Mark Forged and SF Design, RetroCast is passionate to educate and support Australian businesses in improving the profitability and scalability in their manufacturing processes.

This was a brand new branch for RetroCast - with their existing business success word-of-mouth and an existing client-base. They were in new waters growing their digital presence - and they needed to establish themselves in the industry.

Key Issues

• Brand needed to be aligned to the industry - no showcase of their capabilities
• New to the 3D Printing industry
• Highly Competitive Industry - requires PPC to drive results
• Minimal Content Creation - On Brand
• Little to No Brand Visibility on Google
• The timeline and expertise required meant a team-approach