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Case Study: Retrocast 3D Printing

By Katrina Puranik - Chief Google Specialist, Ranking Australia

Katrina Puranik
Google Business Specialist

Kay Ridge
Social Media Specialist

Andrea Anderson
Marketing Specialist

Telia Dwyer
Design Governess

The Challenge

RetroCast Pty Ltd has been supporting Australian businesses with product improvement, manufacture and supply of ferrous and non-ferrous castings, forgings, fabrications and assemblies. With 50+ years of metallurgical and engineering expertise, they have introduced 3D Printing services. Using state of the art technology RetroCast, has the expertise to support their clients from 3D Modelling, 3D Scanning and all ranges of 3D Printing. With their strategic partnership with Mark Forged and SF Design, RetroCast is passionate to educate and support Australian businesses in improving the profitability and scalability in their manufacturing processes.

This was a brand new branch for RetroCast - with their existing business success word-of-mouth and an existing client-base. They were in new waters growing their digital presence - and they needed to establish themselves in the industry.


Key Issues

  • Brand needed to be aligned to the industry - no showcase of their capabilities
  • New to the 3D Printing industry
  • Highly Competitive Industry - requires PPC to drive results
  • Minimal Content Creation - On Brand
  • Little to No Brand Visibility on Google
  • The timeline and expertise required meant a team-approach

Our Approach

  • Creating a power team of marketing experts to meet the timeline for delivery
  • Build a new website on Oncord Website Development Platform - optimised for Mobile responsiveness and loading speed (< 5 seconds).
  • Focus on High Ranking Keywords for SEO Content Creation applied to a highly frequent Blog Strategy
  • Keyword research and mapping based on relevance to local searches, industry demand, and local SEO competition
  • Establishing a Brand Identity that resonates with the market
  • Creating a consistent branding experience throughout the website and as part of the content creation strategy.

Digital Strategy & Implementation

  • To drive results, targeting the right keywords is essential for a successful digital marketing strategy that will increase Local visibility online - structured around keyword-rich content - paired Google Search Ads to boost performance
  • Increasing Google Ranking by creating content for Google - Not the User - positioning the brand as an authority in their industry.
  • Identifying opportunities to provide insight into the 3D Printing industry around popular Search Queries relating to end-user behaviours - consistent with branding message at the various stages of the customer journey and their stage of the 3D design process.

Impact Over 30 Days

78%

ORGANIC
ENGAGEMENT RATE

2.89K

ORGANIC
IMPRESSIONS

128

NEW ORGANIC
KEYWORDS


Project Snapshots


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