SEO For Dentists & Website Design - Case Study

By Katrina Puranik - Chief Google Specialist, Ranking Australia

The Challenge

Dentist Website Loading Speed

Brite Family Dental is a modest Family Dental Practice based in Stafford Queensland. They had invested in a new website build to create Brand Visibility with one main objective to increase foot traffic into the clinic. They came to us because they had not seen any results from their website. This was a great opportunity for Ranking Australia to demonstrate the power of Website Optimisation & Organic Marketing. Brite Family Dental had the systems in place - but they needed to speed up their website, and focus on Local SEO to increase foot traffic and customer retention.

Key Issues

Lagging Landing Page Experience - over 19 Seconds on Mobile for Loading speed
Highly Competitive Industry - usually requires PPC Marketing Strategies
Minimal Content Creation - On Brand
Little to No Brand Visibility on Google

Our Approach

Dentist SEO & Responsive Website Design

Build a new dentist website on Oncord Website Development Platform - optimised for Mobile responsiveness and loading speed (< 5 seconds).
Focus on High Ranking Keywords for Dentist SEO Dentist Content Creation Strategy applied to a regular Blog Strategy
Keyword research for Dental Clinics and mapping based on relevance to local searches, Dental industry demand, and local SEO competition
Creating a consistent branding experience throughout the website and as part of the content creation strategy.

Digital Strategy

Implementation of Dentist SEO & Organic Ranking

To drive results, targeting the right keywords for Dentists is essential for a successful organic marketing strategy that will increase Local visibility online - structured around keyword-rich content - paired Google My Business Optimisation.
Increasing Google Ranking by creating content for Google - Not the User - positioning the brand as an authority in the Dental Industry.
Identifying opportunities to provide value around popular Search Queries relating to end-user challenges with the industry - consistent with branding message at the various stages of the customer journey.