Google SEO Content Marketing for Australian Small Business

By Katrina Puranik - Chief Google Specialist, Ranking Australia

Your Content is all about telling a story, engaging with your customers and creating brand awareness.

One of the most helpful tools when scheduling your posts is a content scheduler such as  Publer,  Hootsuite   or  Buffer. If you are solely posting to Instagram, then Later also offers a free tool.  

Content marketing helps businesses in a variety of ways. Firstly it tells Google that you are active on the internet, giving you a higher ranking. Secondly, it is a method to engage your audience.

Remember, It is easy to spot a fake, be genuine and tell a story appealing to your viewer.

Your Content should have a purpose - brand awareness, audience engagement, or improving conversions. You will need to align your social media posts with a strategy.

Jodie Harris of Content Marketing Institute says to write great Content; you should adopt this model:-

  1. What will you create as Content?
  2. How will your Content align with your business and marketing goals?
  3. How will you create compelling stories that your audience will love?


  • What will you create as Content?
  • How will your Content align with your business and marketing goals?
  • How will you create compelling stories that your audience will love?

Content Marketing is a long term strategy with a purpose. It focuses on building brand awareness, audience engagement and brand reputation with your target audience.

Types of Content Marketing

content marketing - google ranking specialists

Social Media

Marketing channels for social media are Facebook, Instagram, Pinterest, Linked In, YouTube and TikTok. Facebook is the platform to tell a story and show emotion. Instagram and Pinterest are picture books that attract a different audience, LinkedIn is for business connections, and the new platform TikTok is a byte full size of YouTube, YouTube plays videos.

infographics - content marketing - ranking australia


Infographics display Content and showcase information and data in a graphic format.

content marketing - blog copywriting - google ranking experts


Blogs allow the writer to give a lot more information while assisting Google in the website SEO. Blogs can promote internal and external Content and blog articles via hyperlinks as well as embed videos.

video content - content marketing - google ranking

Video Content

Video will boost your Search Engine Optimization (SEO) and are entertaining. Hootsuite advised that digital video will drive 82% of web traffic. Tik Tok is directed at a younger audience. Live videos are more engaging than blog posts and a great way to launch an event.

How to create engaging Content

  • Use a program called Canva. There is a free version, and Canva gives you the platform to create some amazing posts.
  • Cross-Post your Content. Remember that your viewer is looking for fresh Content, so post with a slightly different message on each platform.
  • Post to Facebook Groups. Provide free advice; If you produce free and helpful Content for your target market, they will engage and spread your message.
  • LinkedIn is a great tool to have the viewer directed to your website. Post as an article, including links to your blog.
  • You own your database so why not make the most of it, send a newsletter with your blog headline and let your audience know that sitting on your website is your new article.
  • Create a strong headline. According to studies by Ogilvy, 80% of viewers read the headline but not the body. 
  • Setup your Content for ongoing promotion
  • Looking for ideas, then your computer is your best friend. Research topics by going to websites like answer the public

Yes! We can help with Content Marketing

Book an appointment with Katrina Puranik, who loves building a strong web presence for Small Businesses. She is a Digital Content, Design & SEO Specialist. 

Email her on
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We work with you every step of the way. You know your business. We know know marketing! 

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Ask me how to grow your business online and stand out in the crowd. We know how to help your brand shine!

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