ByKatrina Puranik- Google Marketing Specialist, Ranking Australia
If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand
awareness, increase conversions, and improve customer service.
Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity.
Blogging also helps to present viewers with fresh content regularly.
“Not only are bloggers suckers for the remarkable, so are the people who read blogs .”
- Seth Godin
With that said, here are 8 reasons why you should start blogging on your website today! 👊
1. Content Marketing Drives Traffic to Your Website
With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your
blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of
your business. Blogs are a great way to get people engaged with your brand.
2. Engaging Content Converts Website Traffic Into Leads
Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business
in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to
your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and
Twitter, you can expect a boost in new signups to your email list or visitors to your website.
3. Industry Leader - Become an Authority Online
Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish
credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your
company’s brand recognition.
4. Build Relationships with Potential Customers
One of the most important aspects of starting a blog is establishing a connection with your potential customers. This can be done through
engaging in conversation on your blog, posting stories about how you operate your business, or even sharing inspiring content that you think
will resonate with them. These interactions also make it easier for you to keep up with what people are saying and sharing on social media.
5. You can Repurpose Blog Content for Social Media
This is a great way to get more mileage out of your blogs and increase traffic. However, it's important to use the right type of content on
Facebook. If you write about topics like parenting, personal finance, or food, they might not be as relevant on Facebook as other types of
posts.
If you are looking to make money online, affiliate marketing has become one of the most popular. Affiliate marketing allows bloggers to earn
commissions by promoting products and services from others. The blogger does not need to own any product or service to be able to promote
them. All he needs is a link to the product or service which he wants to promote.
6. SEO Content Drives Long-Term Results
A blog is an essential tool for building a long-term relationship with your audience. The best blogs will eventually become an extension of
your company’s culture and marketing strategy, which means that each article you publish has the potential to create a lasting impact on
your brand.
Your blog serves as a platform through which you can share information, knowledge, and tips on your preferred topics. This allows you to
provide valuable content with value in return. The more time readers spend on your website, the more chances there are for them to get
familiarized with your business and become customers down the line.
7. Blogging Helps with Link Building
Your blog should be the top source of information for your business. By writing consistently on your blog, you’ll want to build links back
to your website and help increase its authority.
You can use a free service like Google Analytics to track how many people are visiting your site. This will give you an idea of what kind of
traffic is coming in from where. You can then decide whether or not it makes sense to invest money into advertising.
If you have a blog that has been around for a while, you may find yourself having trouble getting new readers. If this is the case, there
are many things you can do to get more traffic to your site.
You need to make sure that you are providing value in some way to your audience. This means that you should be offering something of
interest and benefit to them. You will also want to provide quality content on a regular basis.
Make sure you have an RSS feed so that people can subscribe to your blog. This will allow them to receive updates whenever you post new
articles.
8. Content Marketing Increases your SEO Performance
Search engine optimization is a vital part of any successful digital marketing campaign. A well-written blog can improve your search
rankings by helping you rank higher in search engines. When someone searches for a topic related to your niche, they will often click on the
first few pages of results. These are usually the websites that have the most relevant content.
If you want to get more traffic from Google and other search engines, make sure you use keywords throughout your site. This means using them
in titles, headers, subtitles, and even in the body of your articles. If you do this, it will help people find what they’re looking for when
they type in a keyword or phrase into their browser.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on
search engines like Google.
Other resources to help you get started with blogging - AI Content Generators
Blog SEO Checklist PREVIEW ONLY
Here is a quick checklist to get you started with you website blog. Better to create something of value - than nothing at all, get
started and keep publishing.
Create your blog page then add the blog element
Add the blog element to your page and select if you want compact or list view
Create your blog page then add the blog element
Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - ChatGPT
or Rytr.
Create an outline serves your company goals.
Write conversationally, like if you were telling a story to a friend
Clinic PD: TGA & AHPRA Compliance Workshop - The TGA has implemented significant changes to the Advertising Guidelines for Cosmetic
clinic owners - Find out how to stay compliant and promote with confidence.
This is the perfect starter program to get access to Google SEO services for your website and helping you get found on Google. We
work with you and your team to help you and your business grow.
Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the
power of Google and how we can help your business.