By Katrina Puranik - Google Marketing Specialist, Ranking Australia
No matter what niche you operate in, search engines are your primary source of traffic. In other words, if you want to increase your organic
search traffic and convert visitors into leads and customers, you need to optimise your site for that purpose.
That’s why it’s essential to have the right SEO tools to boost your online visibility. These services can improve the way users interact with your brand, making it easier for them to locate information about products or services that they’re searching for.
In this post, we will discuss some of the best SEO tools that can help you get more visibility on Google Search. Some of these tools are free, while others cost money. However, all of them have one thing in common: they are worth investing time and money in them because they will provide results faster than anything else.
Google Analytics is one of the most popular tools to track your website traffic. It provides an in-depth analysis of your site’s performance, including which pages are most visited and how long people stay on each page. It also shows you which keywords searchers use to find your site. The data Google Analytics provides can be used to improve your marketing efforts by pinpointing which keywords are performing best for you.
Google Analytics is one of the most popular tools to track your website traffic. It provides an in-depth analysis of your site’s
performance, including which pages are most visited and how long people stay on each page. It also shows you which keywords searchers use to
find your site. The data Google Analytics provides can be used to improve your marketing efforts by pinpointing which keywords are
performing best for you.
Another great feature of Google Analytics is its ability to help identify where your visitors come from so you can decide whether or not to invest in SEO strategies designed specifically for them. You can also see which browsers visitors use, how they navigate your site, and what search terms they used when they came to your site.
The first software we will discuss is Google Search Console. This tool can help you improve your site's ranking and determine the keywords that are getting the most traffic on your website. It also helps you identify any issues with your site, such as broken links and duplicate content.
This tool greatly benefits regular updates on how your site is performing in terms of traffic, ranking, and other metrics.
One of the most essential tools for you to use is the Google Keyword Planner. The tool helps you identify key keywords that your audience is
searching for on google. This can give you a good idea of which keywords and phrases are popular with searchers and those that are not, so
you can focus on the keywords that are more likely to convert visitors into leads and customers. The best part about the keyword planner is
that it gives you a list of suggested search terms in different countries and their monthly search volume.
This tool also allows users to find out how many people are searching for specific phrases. If somebody searches for “the 5 love languages” in the US, there will be an estimated number of people who will be searching for this phrase at any given time.
The keyword planner also provides data on related keywords, which means if someone searches for “the 5 love languages” by Gary Chapman, then your website would appear under related websites based on what Gary said (i.e. Gary Chapman).
Keywords: 4 million+ monthly searches
Monthly search volume: 1 million+ monthly searches
The Moz keyword tool is an essential tool for any SEO marketer. It helps you determine which keywords are hot and how popular they are, as well as how much competition you're facing in each search category. You can find out which keywords target your niche and generate the most traffic and then use that information to maximise your long-term SEO goals. It does not just search engines like Google that use this tool. It’s also a great resource for content marketers so they can analyse what their competitors are doing and improve their own content strategies accordingly.
HubSpot is a valuable tool for marketing professionals because it can easily be used to manage customer engagements and online visibility. It is an effective digital marketing management system that provides access to various software applications, including inbound marketing, analytics, landing pages, CRM, content marketing, social media management, email marketing and sales.
The HubSpot platform enables marketers to work with ease in several different digital channels as well as between on-site and off-site digital services. For example, you could use the platform to create automated drip email campaigns or run A/B tests on your website. Or you could incorporate social media into your company’s web presence using the platform’s various tools and features.
SEMrush is an all-in-one tool that allows you to get information on your competitors. It captures data from a variety of sources, including
search engines, blogs and forums, social media, websites and more. SEMrush also provides information on the keywords that are driving
traffic to your site. This will give you an idea of what’s working in your business and what isn’t. Additionally, with SEMrush,
you can analyse competition in different markets and understand how they’re doing it better than you are.
SumoMe is one of the best tools for SEO that offers a lot of features for free. It is an application that works on your website, email, and
social media accounts to make them more visible. This tool also helps with conversions by providing page content that’s optimised for
mobile users, allowing you to increase your conversion rates.
Another great tool from SumoMe is its heat maps. These heatmaps allow you to see what people are clicking on so you can see where the most clicks are coming from and how much time it takes for visitors to find what they need. When visitors click on a certain feature or subheading, it will show up in the lower-left corner of the screen as a green dot.
Yoast SEO Premium is a great tool for any webmaster looking to improve their SEO. This SEO plugin can edit title tags, meta description
tags, and internal links. It also offers suggestions on how to improve your website’s visibility in search results.
With Yoast SEO Premium, you can create more compelling content that is optimised for search engine optimisation (SEO) purposes. This will help your website generate more traffic and boost conversions as well.
The premium version of Yoast SEO costs $69 per year and it’s worth the price because of the features it offers. If you don’t have time or money to invest in these tools, they are still helpful to you, even without the premium version.
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