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Exploring SEO as a Marketing Strategy

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

WEBSITE marketing strategy

Essential Guidelines for Marketing Strategy

Planning your marketing strategy involves several key steps to ensure a successful campaign. We are organic marketing specialists. We build your brand visibility with SEO as a foundation for success. However it is essential that you are aware of the process - it is a journey - especially for those who are extremely successful with their business online. Success means your have reached your goal. To achieve your goal - you need a strategy. 

Ranking Australia can support you in establishing your marketing strategy - here are the steps we recommend to better acquaint yourself with the journey that lies ahead. 

Outline your Marketing Goals

Before starting any digital marketing campaign, it is important to define what you want to achieve. Online sales, leads, phone calls, bookings - whatever your goals are - you need to establish this with a clear sales funnel - following a customer journey that is implemented logically on your website. Keep in mind that many businesses are not sure which is the most critical focus. So try to work out what is the easiest buy-in - and most value to your business. We offer a free Google Discovery Session to help you work through your opportunities and support you with our subscription SEO Service - which provides ongoing technical and marketing advisory services - so that you don't have to make these decisions alone. 

Know your Target Market

It is crucial to know your target audience, including their demographics, interests, and online behaviour. This will help you create content using audience specific language for your brand - and choose the appropriate channels for reaching them. This seems easy at times - but determining your niche audience takes research, time and most of all - industry knowledge and experience. If you are new to your industry - book a chat with us we may be able to help you narrow the field a bit. 

Choose Your Marketing Channels: Online and Offline

There are many channels to promote your business. You should establish a strong local presence within your community business groups and networking - and also be active online on various platforms. Choose the channels that align with your goals and target audience. Ranking Australia is an active community member - with or local Chambers, Networking Groups and consistent on Facebook, LinkedIn and Google as well. But face-to-face is our always our preference. This establishes transparency with your client-base, and we maintain support services via Zoom. Want to chat with us today? Click here.

Create Engaging Content for your Marketing Channels

Once you have identified your channels, create high-quality content that resonates with your target audience. This can include blog posts, social media posts, videos, and other forms of content. Read our SEO Blog here, our follow us on Facebook to stay up to date with the latest news in SEO. 

Set a Marketing Budget within your means

Determine your budget for your digital marketing campaign and allocate funds to each channel accordingly. Be sure to monitor your spending and adjust spending to grow, but not to exhaust your funds. The golden rule is that your marketing strategy should not exceed more than 25% of your operating budget. 

Measure, Analyse and Optimise Your Marketing Strategy

Use Google analytics tools to track the performance of your digital marketing campaign, including website traffic, engagement, leads generated, and sales. Use this data to make informed decisions and adjust your strategy as needed. Ranking Australia sets up your live data dashboard to help you track your performance online. With tailored options for location specific data, and paid marketing campaigns as well. 

Getting Found Online


With mindful planning and execution are key to a successful digital marketing campaign. Following this approach with Ranking Australia's support, you can reach and engage your target audience, build brand awareness, and drive business growth.


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