Google SEO Tips from the Experts - Ranking Australia

By Katrina Puranik - Founder of Ranking Australia, Australia's Leading Google SEO Expert

Learn the secrets to Google SEO from the experts...

You explore SEO once you have a website and you are ready to be found.SEO stands for Search Engine Optimisation. It is the practice of continuously optimising websites for higher ranking in the organic (not paid for) search engine results, focusing on popular search engines like Google and high volume search terms. 
There are several ways to optimise your website for SEO Ranking on Google. Starting with keywords, google map listings, google search term data and analytics platforms. The search engine looks through billions of keywords and phrases that people search with, including short and long-tail keyword phrases. Google is the most widely used platform globally, with Bing coming in second. Keeping this in mind, Google is considered the leading lady in the game of search engines.

Search results that your website wants to show up in, and the best practices outlined in this blog to help you cornerstone your content to rank well on Google.  

• Experience:Demonstrates that the content creator has firsthand, real-world knowledge of the topic they are writing about. 
• Expertise:Refers to the knowledge and skills an author has in a specific subject area, often backed by credentials or professional experience. 
• Authoritativeness:Relates to the overall reputation and influence of the author or the website within their industry. 
• Trustworthiness:Assesses the reliability of the content, the creator, and the website itself. This includes factors like accuracy, security, and proper sourcing. 

Google's algorithm is highly complex; however, we know that Google looks for high quality and relevant information in their enquiry. One of the things Google will access is how many Users engage in your business website and how mobile-friendly the website is, including how long it takes the website to load and does it show original content.

The Google bot crawls your website and evaluates your SEO ranking power.

As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new websites, changes to existing sites and broken links. Among other things.

Getting found on Google, you need to allow your website access to Google Bots. 

Write SEO friendly, high-quality content. Ascertain keywords that target your client's searches in Google. Put yourself in your client's shoes and map keyword ideas and motivations for enlisting your services. Test your theory by googling this information and see if your website comes up.

Make sure your SEO approach ticks all the boxes for SEO.