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Best Practice SEO - Almost Never Followed

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Best practices for SEO is almost never consistently followed. Most businesses forget soon after being informed or fall out of the habit.

SEO or search engine optimisation, can be a very effective marketing strategy for businesses to improve their online visibility, attract more website traffic, and ultimately increase sales and revenue. But it has to be consistent!

"SEO can be used as an effective marketing strategy for business when you have a CONSISTENT APPROACH to three main elements of your business - keywords, content and branding."

- Katrina Puranik (Ranking Australia) 


Know your focus keywords. This list should be around 5-7 core keywords. Your content and brand need to leverage your keywords where possible.


Content for your blogs, landing pages, and social media should be consistently regular to outrank the competition on Google and get more relevant traffic to your website. 


Your brand is key to developing your USP (Unique Selling Point). You need to have a firm understanding of your brand and your audience to create content  that drives the right traffic to your database and converts them. 

Best Practice SEO

How to Improve Website Ranking

By optimising a website's content, structure, and code, businesses can improve their google ranking for specific keywords and phrases that your target market uses to find their products or services.

Contact Ranking Australia to discuss how we can help or get a free website review - click here. 

Improving a website's rank on Google requires a combination of on-page and off-page optimisation efforts. Here are some ways to improve a website's rank on Google:

  • Conduct keyword research - Identify the keywords and phrases that end-users enter into Google search for products or services similar to yours. Use these keywords in your website content, meta tags, and URLs.
  • Optimise on-page elements - Optimise your website's on-page elements, including title tags, meta descriptions, header tags, and image ALT tags, to ensure they include relevant keywords and accurately describe the content on the page.
  • Produce high-quality content - Produce high-quality content that is relevant to your target audience. Using high volume search keywords and phrases that fit naturally into your content, and include internal and external links to other relevant pages and websites.
  • Improve website speed and mobile responsiveness - Ensure your website loads quickly and is mobile-friendly to provide a better user experience for your website visitors. Google considers website speed and mobile responsiveness as important ranking factors.
  • Build high-quality backlinks - Acquire high-quality backlinks from other reputable websites, as Google considers backlinks to be a key ranking factor. Build relationships with other websites in your industry and look for opportunities to guest post or link to relevant content.
  • Use social media - Use social media to promote your content and build brand awareness. Share your content on social media channels to attract more traffic to your website.
  • Monitor and analyse your website performance - Monitor your website's performance regularly, using tools like Google Analytics and Google Search Console. Use this data to identify areas for improvement and improve your SEO strategy as you go. This is where Ranking Australia's Live Data Dashboard can help you to manage your online progress. 

Best Practice SEO

Strategic Content Strategy will Increase Your Website Traffic

Higher search engine rankings lead to more website traffic, which can increase the chances of converting visitors into customers. SEO can help drive more qualified leads to a business's website, leading to increased sales and revenue.

Ideally you can do this with quality content. Content is still the best way to climb the ranks of Google. Not only does it position your brand as an authority, but it positions your target audience to engage with your brand. 

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Building Brand Awareness

SEO and content marketing can help businesses establish their brand as an authority in their industry by producing high-quality content that is optimised for search engines. This can help improve the business's reputation and increase customer trust and loyalty. Ranking Australia prioritises your target keywords and increases your visibility and ranking with content and strategic SEO. Find out how by contacting us today. 

Brand Content Strategy

Talk to Ranking Australia about creating content focused on increasing your visibility.



Lowering Marketing Costs

Compared to other marketing strategies, such as paid advertising, SEO can be a cost-effective way to reach potential customers. Once a website is optimised, ongoing maintenance costs are typically lower than other marketing tactics. Ranking Australia has a range of programs that are designed to work within your budget and maximise online opportunities to grow your business online. 

Best Practice SEO

Enhancing Your User Experience Increases Your Google Ranking

SEO also involves improving website design and structure for landing page relevance, which can enhance the user experience for website visitors. This can be measured by an increased engagement rate of specific locations you are targeting for online business. Resulting in more relevant website visitors and more online leads or sales. Focussing on user experience will increase customer satisfaction and loyalty, which can lead to repeat business and positive reviews. Contact Ranking Australia to find out how you can improve your strategy for increased end-user engagement. 

Best Practice SEO

Strategic Content Strategy will Increase Your Website Traffic

SEO can be a valuable marketing strategy for businesses looking to improve their online visibility and attract more customers. However, it requires ongoing effort and expertise to see results, so it's important to work with a qualified SEO professional or agency to ensure that your efforts are effective. 


Stay ahead of the Competition.

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