Login Login
GET STARTED GET STARTED

How much should i be paying for digital marketing?

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

How much should I be paying for digital marketing?

How much should you or your company be paying for digital marketing? This is a common question. This article will break down the variations of some popular forms of marketing, and compare industry examples of potential costs, and realistic budgets varying in company and outcome.

So, how much does digital marketing actually cost? Not counting the specialist or ads management firm you have hired. Let's take a look at two of the main platforms…Google Ad Spend is dictated by your budget, competition levels, and search volume. The best guide for understanding what a recommended budget for Google ads to get more clicks is Keywords Everywhere. Keywords Everywhere is a Chrome extension - easy to set up, and it cost $10USD for 100,000 Search Credits. You can toggle this on or off very easily. See the optimal settings below for Keywords Everywhere.


What do your keywords cost in Google?

Keywords Everywhere, a Google Chrome Extension, free to install. But you need to purchase credits from the website to start showing the data. It is a fantastic tool that shows you how much you should be budgeting for your keyword clicks in Google Ads. I have attached an image below for your optimal settings for Keywords Everywhere. 

Keywords Everywhere Search Term Data Example


Keywords Everywhere Settings for Marketing


What does it all mean?

  • CTR = Clickthrough Rate
  • CPC = Cost Per Click - Which refers to the cost to you when someone clicks on your ads (Don't click on your own ads)
  • Volume = How many searches there are in the location (country) per month (Ensure your settings are the country you are in. i.e. Australia)
  • Competition = How many companies are bidding for that keyword in Google Ads

Google Search Ads are the highest costing ads because they yield the biggest return in CTR (Clickthrough Rate). These ads come up in Google Search when people need you now.


What Marketing Tools Should I be Using?

Google Ads

Google Ads - Digital Marketing


Google Ads is a fantastic in their moment of need advertising platform, it is the first place to advertise if you need leads now. 

FIND OUT MORE FIND OUT MORE

Facebook Ads

Facebook Ads - Digital Marketing

Facebook is a brand development platform. This is the long game for lead generation, which will pay off as you build followers and increase in engagement. Click the button below to learn more.

FIND OUT MORE FIND OUT MORE

Keywords Everywhere

Keywords Everywhere Logo

Keywords Everywhere is essentially designed for digital marketing, and it gives your organic marketing a heads up too. So install this today!

Contact US Contact US



Our recommendations for digital experts...


Katrina Puranik Digital
Marketing
Specialist
Andrea Anderson Marketing
Specialist
Lauren Clemett Branding Marketing Specialist
Audacious
Agency

Liam Fahey Social
Media
Specialist


Get some more insight...

CLICK HERE TO REGISTER

>
be INFORMED.

Stay ahead of the Competition.

Related News

Google SEO & Support Programs

Real Content Advice. Real Results. Real-time SEO.

This is the perfect starter program to get access to Google SEO services for your website and helping you get found on Google.  We work with you and your team to help you and your business grow. 

How do we achieve success?

  • Consistent Communications & Transparency
  • Collaboration with Our Clients
  • SEO Monitoring & Updates
  • Providing Expertise & Insights
  • Access to Valuable Resources
  • Tonnes of Opportunities for Learning & Training You and Your Staff. 

What's Included?

  • Google Discovery Session via Zoom
  • Monthly Emails with Tools, Tips & Updates
  • LIVE Data Dashboard with Weekly Reports
  • Integrate Google Tools & Data
  • Unlimited Email Support for Q&A
  • Marketing Action Plan
  • Annual SEO Overhaul
  • Free Access Help Topics & Resources.
  • 30% Members Discount - Extra Hours

What do you need to know?

  • No Minimum Term. Pause or Cancel anytime. 
  • Pause / Cancellation Forfeits your Quota and Services.
  • There are no setup fees.
  • There are no refunds.
  • All Services are Subject to terms and conditions - click here to access.

Get Started on Google with Ranking Australia

Everything above PLUS your choice of the following each month:

  • Free Access to Workshops
  • Zoom Support (15 minutes)
  • SEO Metadata publishing (new content) 

Get STarted
Get STarted

     

    Get Found on Google with Ranking Australia

    Everything above PLUS your choice of the following each month:

    • Free Access to Workshops
    • Zoom Support (30 mins)
    • Content Published (x1) + SEO
    • Blog Copywriting (x1) + SEO

    Get Started
    Get Started

      Grow Your Business on Google with Ranking Australia

      Everything above PLUS your choice of the following each month:

      • Free Access to Workshops
      • Zoom Support (60 mins)
      • Content Published (x2) + SEO
      • Blog Copywriting (x2) + SEO

      Get Started
      Get Started


         *Subject to Terms & Conditions - Click here to view

        Want to find out more about our Business Boost Programs? Send US a Message Send US a Message

        Get Optimised & Get Found on Google Today

        Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business. 

        GET STARTED NOW GET STARTED NOW
        REQUEST A CALLBACK
        REQUEST A CALLBACK

        Check out Oncord - Your Wesbite Marketing Platform

        Oncord - Website Marketing Platform