By Katrina Puranik - SEO Specialist & Google Marketing Expert, Founder of Ranking Australia
So, how much does digital marketing actually cost? Not counting the specialist or ads management firm you have hired. Let's take a look at two of the main platforms…Google Ad Spend is dictated by your budget, competition levels, and search volume. The best guide for understanding what a recommended budget for Google ads to get more clicks is Keywords Everywhere. Keywords Everywhere is a Chrome extension - easy to set up, and it cost $10USD for 100,000 Search Credits. You can toggle this on or off very easily. See the optimal settings below for Keywords Everywhere.
Keywords Everywhere, a Google Chrome Extension, free to install. But you need to purchase credits from the website to start showing the
data. It is a fantastic tool that shows you how much you should be budgeting for your keyword clicks in Google Ads. I have attached an
image below for your optimal settings for Keywords Everywhere.
Google Search Ads are the highest costing ads because they yield the biggest return in CTR (Clickthrough Rate). These ads come up in Google Search when people need you now.
Google Ads is a fantastic in their moment of need advertising platform, it is the first place to advertise if you need leads now.
Facebook is a brand development platform. This is the long game for lead generation, which will pay off as you build followers and increase in engagement. Click the button below to learn more.
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