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How to Use Newsjacking to Boost Your SEO Ranking on Google

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

What is Newsjacking and How Does it Help Boost SEO?

Newsjacking is a strategy used by digital marketers to capitalise on current events and trends to boost SEO. By leveraging newsworthy topics, businesses can create timely and relevant content for your target audience. This will help you gain visibility in the SERPs, attract more visitors, and increase conversions.

Newsjacking helps businesses stay ahead of competitors by taking advantage of trending topics. You can use this strategy to create content that resonates with audiences and drive organic traffic. Additionally, newsjacking can help boost SEO by increasing the number of backlinks for your website. This will help improve your website ranking in search engine results pages (SERPs).

5 Key Strategies for Successful Newsjacking

  1. Timing is critical: Identify news stories relevant to your business and jump on them as soon as possible before your competitors do.
  2. Be Relevant: Make sure the news you are "jacking" is relevant to your audience and brand.
  3. Create a Unique Angle: Offer a unique perspective on the story that sets your brand apart from others.
  4. Keep it Positive: Avoid being negative or critical, as this can damage your brand's reputation. Instead, look for opportunities to offer positive commentaries.
  5. Measure Success: Keep track of the results of your newsjacking efforts so you can fine-tune your strategy and make improvements for future actions.

Why You Should Invest in Newsjacking for SEO Growth

Newsjacking is an effective SEO strategy that involves leveraging breaking news to improve your website's visibility. It consists in creating content related to current events, trends, and topics of interest to draw more attention to your website.

Investing in newsjacking gives you a higher ranking on search engine result pages (SERPs). It also helps you build relationships with influencers and other industry experts. Furthermore, it allows you to stay up-to-date on the latest happenings in your field while also providing valuable insights into the interests of your target audience.

Finding the Right Content Opportunities Online

  • Google News: Provides real-time news updates on various topics and allows you to search for specific news stories.
  • Twitter: A platform where news breaks first and where you can track hashtags and keywords related to your industry.
  • News aggregators: Sites like Feedly and Yahoo News collect articles from multiple sources and can provide a broad view of what's happening in your industry.
  • Broadcast news websites: Major television networks and local news stations often have websites offering up-to-date news coverage.
  • Industry-specific news websites: Look for websites that focus on news and information specific to your industry, such as tech news websites for technology companies or fashion news websites for clothing brands.
  • Social media: Keep an eye on popular social media platforms, such as Facebook, Instagram, and LinkedIn, for news stories and trends that are relevant to your business.

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    How to Monitor Trends & with Social Media Listening Tools

    Hootsuite - A comprehensive social media management platform that allows you to monitor mentions of your business across various social media channels and respond in real time.

    Brand24 - A social media listening tool that allows you to monitor any mention of your brand and keywords, analyse sentiment, and track your competitors.

    Mention - A real-time social tools that targets keywords, and competitors across multiple platforms, including social media, news websites, and forums.

    Google Alerts - Get notifications of any mention of your specified topic in Google Search Results. This is also great for keeping track of your brand mentions, and monitoring trademarks and copyrights!

    be INFORMED.

    Stay ahead of the Competition.

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