By Katrina Puranik - Google Marketing Specialist, Ranking Australia
You can add a wide range of information to your Google Business Profile to help you get found on google.
You can add your company's products into your google business listing - this creates a merchant feed which can be connected to Google Ads. You will need images, links, prices, and descriptions for each of these.
Take a look below and see an example of services without descriptions versus service with description. Each Service offering should be added in order to be searchable for relevant keywords. You can add paragraphs to increase your SEO ranking power.
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When you add Events your listing will produce local events with corresponding dates and keywords that are relevant to your target market's search behaviours. See below for how to add an event, or create a new one.
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These add value to your search listing as is it displayed on Google search and Google Maps. Keeping them Brand consistent will help you to
get noticed.
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