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Small Businesses Go Digital: The Top Tools to Maximise Sales

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Digital Tools for small business

Small Businesses Go Digital: The Top Tools to Maximise Sales

The digital revolution has been in full swing since the advent of the Internet, but many small businesses are still operating as if it doesn’t exist. While there are benefits to brick-and-mortar presence, the fact of the matter is that consumers are doing more and more business through their computers and mobile devices, so any company that doesn’t adapt to this new way of doing business will be left behind by their competitors. This list of digital tools for small businesses will help any entrepreneur who wants to stay competitive, even if their sales are currently limited to local customers and transactions.


Building Brand Engagement via Social Media: Instagram

It's no secret that Instagram is one of the hottest social media platforms out there. But did you know that it's also an incredibly powerful tool for small businesses? By using Instagram for business, you can reach a whole new audience and market your products or services in a whole new way. Plus, with Instagram marketing, you can get super creative and really connect with your customers. And best of all, it's completely free! So what are you waiting for? Start using Instagram for business today!


Facebook Tools Free Vs Paid

As a small business, you can use Facebook in a few different ways to help increase sales. You can create a Facebook Page for your business, which is a free way to promote your business and build a community around it. You can also use Facebook Ads to reach new customers, and Facebook Business Manager to help manage your Facebook marketing efforts. If you don't want to focus on Facebook Marketing, there are plenty of other digital tools that can help maximize your sales.


Twitter Helps you keep your Users Engaged

As a small business, you can use Twitter as a platform to engage with potential and current customers. You can share news, updates, and special offers with your followers, and Twitter marketing can help you reach a larger audience. Plus, Twitter is a great way to build relationships with other businesses in your industry.


Use LinkedIn to Grow Your Brand

As a small business, you can use LinkedIn to find new customers and connect with them on a professional level. By engaging with potential customers on LinkedIn, you can create long-lasting relationships that turn into sales. Plus, LinkedIn is a great platform for brand marketing and social media marketing. There are many digital tools available to small businesses on LinkedIn, so make sure to take advantage of them! For example, company pages provide information about your company’s products or services in an easy-to-read format. You can also use the Company Pages to generate leads by following a call-to-action like Send me more information. You should also consider using sponsored content - this could be anything from banner ads to video ads. In addition, one of the newest features is LinkedIn Sponsored Content which allows you to reach a targeted audience without being charged per click or lead generation – very cost effective! All these features allow small businesses to create quality customer engagement without breaking the bank.


Pinterest for Brand Marketing

Small businesses can use digital tools like Pinterest to help them with brand marketing and social media marketing. By creating pins that represent their business, they can drive traffic to their website and increase sales. Additionally, using Pinterest analytics can help them understand what customers are interested in and how they can better serve them.


Get found on Google with Google My Business

As a small business, it's important to have a strong online presence. Google My Business is a great way to get your business in front of potential customers. Plus, it's free and easy to set up. Here's how:

1. Sign up for a free Google My Business account.

2. Enter your business name, address, and phone number.

3. Add some photos of your business and products/services.

4. Write a short description of your business.

5. Choose the appropriate category for your business.

6. Add opening hours and days of operation.

7. Verify your listing via phone or postcard


Email Marketing & Automation Software to Nurture your Leads

As a small business, you can use email marketing and automation software to boost your sales. These digital tools allow you to automate repetitive tasks, freeing up your time to focus on other areas of your business. Additionally, email marketing and automation software can help you reach a wider audience by automating your social media marketing. With these tools, you can focus on building relationships with your customers and growing your business.


Get Organised with a Sales Funnel

Many small businesses operate without any kind of automation or digital tools, which can make sales and marketing a real headache. Email marketing, social media marketing, and even simple automation can help you take your business to the next level. By using a digital toolkit, you can take some of the pain out of sales and marketing, freeing up your time to focus on other areas of your business. Here are some of the top tools to help you maximise sales.


Stay ahead of the Competition.

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