By Katrina Puranik - Google Marketing Specialist, Ranking Australia
Google ranking is terminology on how to find your business when searching in the Google search bar. Google bots crawl over your website to determine a google ranking. The more ticks you get from Google and its algorithms then the higher up the page your business will show on a search.
Backlinks are the hyperlink that looks like a chain and allows you to link a word or phrase to a website. Backlinks assist your google ranking. Google robots use backlinks to help them in searching for relevant information that people search. The more people that use the backlink from your website or blog, the higher ranking you have.
Yes. Predominantly, Google can determine which links to trust without additional assistance; however, there are a few free applications that you can search through to see who has mentioned your website in a backlink. Google can assist you. The tool is called Disavow links to your site.
Google sets up rules and guidelines for you to follow regarding backlinks. If you believe that a site is not compliant with Google guidelines, you can report this to google, which will result in that page receiving a lower ranking.
These are words and phrases relating to the content on your website. Keywords also relate to Google advertising. When a search is conducted with a related keyword, your website will display to the consumer.
To remove duplicate keywords:
1. Download Google Ads Editor accessible offline tool2. Find duplicate keywords from the tools dropdown box
3. Select from word order, match types, and location duplicates to delete or pause the campaign.Having duplicated words on your website will affect your campaigns. If your keywords are in duplicate campaigns, delete one of the ads.
For example, having signed in to your Google Ads account, you click Ad Groups and select the ad group name to see the keywords. Next, sort the keywords by match type and know that your account shows a broad match of the blue badge and badge blue. Next, look at each keyword's click-through rate (CTR) to determine which keywords have the highest CTR and delete the keywords with the lower CTR.
Google will rank you lower if your site is slow. Google uses the PageSpeed Insights tool to test the speed of your website.
Ranking Australia and other Web Developers use sitemaps to inform search engines such as Google about pages on their sites available for Google bots.
A video sitemap is a tool that supplies additional information about videos hosted on your pages. Google ranks video higher than text as video provides a better User experience.
Developers use Lighthouse as an automated tool to improve the quality of web pages by running audits against web pages.
To remove duplicate keywords:-
1. Download Google Ads Editor accessible offline tool2. Find duplicate keywords from the tools dropdown box
3. Select from word order, match types, and location duplicates to delete or pause the campaign.
Book an appointment with Katrina Puranik, who loves building a strong web presence for Small Businesses. She is a Digital Content,
Design & SEO Specialist.
Email
her on info@rankingaustralia.com.au
Connect with her on Linkedin
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