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Why has Google Analytics been replaced by GA4?

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Google Analytics is being replaced by GA4

Being one of the most widely used tools for tracking end user traffic & behaviour - Recently, Google has introduced a new version of the tool called GA4, which replaces the previous version, Universal Analytics. In this article, we will discuss why Google has changed GA4 and the benefits it offers for Ranking Australia's clients. 

Increased Privacy with GA4

All websites need to change to GA4 as there is increased focus on user privacy. The new version of Google Analytics complies with strict data privacy regulations - GDPR and CCPA. Meaning that GA4 offers enhanced data collection and processing controls, giving users more control over their data. Another reason for the change is the shift towards mobile and app usage. 

Easier, Smarter, Sexier Data

With more and more users accessing the internet through mobile devices and apps, Google recognised the need for a tool to track and analyse data from these platforms more effectively. GA4 is built to work seamlessly across web and app platforms, providing a unified view of user behaviour and engagement across all devices. 

What's New with GA4?

GA4 also offers new and improved features for content marketers. One of the most notable is the ability to track and analyse user interactions with website content. GA4 helps Ranking Australia understand which pieces of content resonate with users and which are not, allowing us to make data-driven decisions about your content strategy.

Seamless Data Integration with Marketing Tools - Google Ads

Additionally, GA4 offers better integration with other Google tools, such as Google Ads and Google Tag Manager, making it easier for our dedicated team to track and analyse the effectiveness of your advertising campaigns.

Ranking Australia Can Set it up for You! 

All Ranking Australia clients are upgraded to GA4 is - as it is a significant upgrade to the previous version of Google Analytics. The new version is designed to address the changing needs of users and the increasing focus on data privacy. It also offers several new features and improved integrations, making it a valuable tool for Ranking Australia's account managers to better understand end user behaviour and create new opportunities for leads and sales - and improving the marketing results for your business. 

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