CTA stands for "Call-to-Action". It is a marketing term that refers to a specific action that you would use to - which suggests an action you want your customer to take, such as clicking a button, filling out a form, making a purchase, subscribing to a newsletter, or sharing content on social media. A call-to-action is usually displayed prominently on a website, email, social media post, or other marketing materials, and is designed to persuade the user or customer to take a specific action.
A well-designed call-to-action can be an effective way to guide users towards the next step in your marketing funnel, increase engagement and conversions, and achieve specific business goals. To create an effective call-to-action, it is important to use clear and compelling language, create a sense of urgency or scarcity, and make it is visually appealing and easy to find on the page.
Determine the best placement for your call-to-action. The design, placement and wording can have a significant impact converting your target market, so it's important to test and optimise different versions to find the best-performing option.
As a general rule - you want every section to give them an opportunity to interact with the content and move to the next stage of your marketing funnel.
1. Clear to see, colours or bold text.
2. Be creative with choice of words, these should not always be generic - such as CLICK HERE, or just LEARN MORE.
3. Remember this is should be treated as a link - it needs a <title> tags to describe the target page, or action the user is taking in a bit more detail. This is usually done is the backend settings or code (use an SEO specialist to help or contact Ranking Australia to help).
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