Digital Marketing Case Study: Swanborough Funerals

Case Study

How Ranking Australia Increased Search Visibility and Service Enquiries for Swanborough Funerals

Client: Swanborough Funerals, Browns Plains, Logan QLD

Industry: Funeral Services

Services Delivered

• Local SEO Strategy
• Content Creation
• Service Based Keyword Optimisation
• Organic Search Growth and Performance Optimisation

The Challenge

Swanborough Funerals provides compassionate and professional funeral services to families across Logan. While the business had a strong reputation within the local community, their website was not fully capturing demand from families actively searching online for funeral services, cremation options, burial services, and funeral planning support.

In a time sensitive industry where decisions are often made quickly, it is critical for funeral providers to be visible at the exact moment families begin searching. The challenge was to increase local search visibility for service related keywords, not just branded searches, and to ensure Swanborough Funerals appeared prominently when families needed their services most.

The Strategy

Ranking Australia implemented a service led local SEO strategy designed to attract high intent search traffic and convert visibility into genuine enquiries.

Service Based Keyword Targeting

SEO efforts were aligned directly with Swanborough Funerals core service offerings. This included targeting funeral services in Logan and Browns Plains, cremation services, burial and memorial services, and funeral planning related searches. This ensured organic traffic was commercially relevant and closely aligned with real service demand.

Local Authority and Brand Trust

Ranking Australia strengthened Swanborough Funerals visibility for both branded searches and non branded local searches. This reinforced the business as a trusted local provider and ensured they were discovered by families comparing funeral service options in the area.

Supporting Content That Builds Confidence

Informational and memorial related content was used strategically to support families during emotionally sensitive searches. This content helped build trust, increase time on site, and guide users toward service pages and enquiries when they were ready to take the next step.

The Results

37% increase in service focused keyword clicks
112% increase in search impressions
Page#1 presence strengthed for funeral services, cremation, and memorial searches.

Organic Search Growth

Within a twelve-month period, Swanborough Funerals achieved a 35.8% increase in organic clicks and a 112% increase in search impressions. This indicates a significant improvement in visibility for funeral related searches across Logan and surrounding areas.

High Intent Search Visibility

Swanborough Funerals achieved consistent page one rankings for key funeral service and brand related searches, with average positions typically between 1 and 3. Click-through rates improved alongside rankings, confirming that search visibility was attracting qualified and relevant traffic.

Brand Search Growth

Searches for Swanborough Funerals by name increased by 37%, demonstrating that offline reputation and community trust were being reinforced online. This shows that SEO activity supported real world decision-making rather than driving low value traffic.

Why This Matters

For funeral service providers, effective SEO is not about volume alone. It is about timing, trust, and local relevance. By aligning SEO strategy with real service demand, Swanborough Funerals is now more visible to families at the moment they need support, without relying on paid advertising.

This approach delivers long term visibility, stronger local authority, and sustainable enquiry growth.

The Ranking Australia Difference

This case study demonstrates Ranking Australia’s ability to align SEO strategy with revenue generating services, deliver results in highly sensitive industries, build local authority and trust, and translate search visibility into meaningful business outcomes.

If your business relies on being found at the moment customers need you most, Ranking Australia can help you improve local search visibility, attract high intent enquiries, and turn SEO into a reliable growth channel.

Book a Digital Discovery Session to learn how service based SEO can work for your business.