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SEO Success for D-Tec Pest Solutions

Case Study: Pest Control SEO by Ranking Australia

Client: D-Tec Pest Solutions
Industry: Pest Control Services
Objective: Improve online visibility, increase website traffic, and attract more potential customers through effective SEO strategies.


D-Tec Pest Control, a leading pest control service provider, sought to enhance their online presence and drive more traffic to their website. To achieve this, they partnered with Ranking Australia in January 2024 to leverage their expertise in SEO.

  • Increase organic search traffic.
  • Improve click-through rates (CTR) and impressions.
  • Enhance visibility and ranking on search engines.
  • Target relevant keywords to attract potential customers.

  1. Keyword Research & Targeting:
    • Identified high-potential keywords such as "pest control near me" and "termite treatment".
    • Optimised existing content, and future content around these targeted keywords.
  2. On-Page SEO:
    • Improved meta tags, headings, and content quality.
    • Ensured mobile-friendly design and fast loading times.
  3. Content Marketing:
    • Published informative and engaging blog posts, based on our New Blog Drafting Tool.
    • Focused on high-quality, relevant content to engage users - and focussed around Keyword Opportunities - identified by the DataSense Dashboard.
  4. Technical SEO:
    • Enhanced website structure and navigation.
    • Ensured proper indexing and crawling by search engines.

What were the SEO Results

Overall Performance:

Clicks: Increased from 185 to 372 (100% increase).

Impressions: Grew from 14.5k to 23.7k (63% increase).

CTR: Improved from 1.3% to 1.6%.

Average Position: Improved from position 23 to position 12 (Officially First Page Average)

Device Performance

Clicks up from 118 to 291.
Impressions up - 7.5K to almost 15K.
Average rank improved - 10.8 to 6.4.

Clicks slightly up - 57 to 66.
Impressions increased - 6K to 8K+
Average position improved - 37 to 23.

Clicks increased from 10 to 15.
Impressions increased - 241 to 448.
Average position improved - 8 to 5

SEO & Content Performance Highlights

  • Significant gains for the blog post "Identifying Wood Boring Beetles".
  • Increased traffic for the commercial pest control services page.
  • Higher visibility for queries like "pest control near me" and "termite treatment".
  • Product snippets started gaining impressions, indicating visibility in rich search results.

What was the impact on D-Tec Pest Control's Online Marketing Strategy?

  • Doubled the organic traffic.
  • 45% Improvement of search engine ranking compared to 12 months ago!
  • Increased visibility on search engines, especially on mobile devices.
  • Higher rankings for key service pages and blogs.
  • Improved overall website performance and user engagement.

This case study demonstrates the effectiveness of targeted SEO efforts in driving measurable business growth. D-Tec Pest Control now enjoys enhanced visibility and continues to attract more potential customers through improved search engine rankings.

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