By Katrina Puranik - SEO Specialist & Google Marketing Expert, Founder of Ranking Australia
One of the most helpful tools when scheduling your posts is a content scheduler such as Publer, Hootsuite or Buffer. If you are solely posting to Instagram, then Later also offers a free tool.
Content marketing helps businesses in a variety of ways. Firstly it tells Google that you are active on the internet, giving you a higher ranking. Secondly, it is a method to engage your audience.
Remember, It is easy to spot a fake, be genuine and tell a story appealing to your viewer.
Your Content should have a purpose - brand awareness, audience engagement, or improving conversions. You will need to align your social media posts with a strategy.
Content Marketing is a long term strategy with a purpose. It focuses on building your brand message, brand awareness, audience engagement and brand reputation with your target audience.
Marketing channels for social media are Facebook, Instagram, Pinterest, Linked In, YouTube and TikTok.
Facebook is the platform to tell a story and show emotion. Instagram and Pinterest are picture books that attract a different audience, LinkedIn is for business connections, and the new platform TikTok is a byte full size of YouTube, YouTube plays videos.
Infographics display Content and showcase information and data in a graphic format.
These are a fantastic educational tool for your target market - creating very clear messaging to capture your audience.
Google does this all the time - so do other big brands like facebook, insurance companies and the government.
Blogs allow the business owners to give the brand a voice, while informing Google of their expertise.
Blogs can promote internal and external Content and blog articles via hyperlinks as well as embed videos.
Video will boost your Search Engine Optimisation (SEO) and are entertaining. Hootsuite advised that digital video will drive 82% of web traffic. TikTok is directed at a younger audience. Live videos are more engaging than blog posts and a great way to launch an event.
Talk to Katrina today, an award winning SEO Expert who will take your business to the next level.
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