Google Analytics Support

Google Analytics Support

By Katrina Puranik - Founder of Ranking Australia, Australia's Leading Google SEO Expert

Google Analytics Support Services That Support Better Decisions

Google Analytics support services help you understand how people actually use your website. Not assumptions, not surface-level metrics, but real behaviour that supports better marketing and business decisions.

Many businesses have Google Analytics installed, but very few have it set up correctly. Without proper configuration, the data you rely on can be incomplete or misleading.

At Ranking Australia, our Google Analytics support services focus on accuracy, clarity, and practical insights that align with your business goals.

What Google Analytics Support Services Include

Google Analytics is a powerful tool when it is configured correctly and reviewed regularly. Our support services ensure your data reflects what is really happening on your website.

  • Google Analytics 4 setup and configuration
  • Conversion and event tracking
  • Google Tag Manager implementation
  • Phone click and form tracking
  • Booking and enquiry tracking
  • Traffic source and channel analysis
  • User behaviour and engagement reporting
  • Custom dashboards aligned to your goals

This allows you to see how users move through your website and where opportunities exist.

Why Accurate Google Analytics Data Matters

Decisions based on incorrect data often lead to wasted time and marketing spend. Accurate analytics gives you confidence in your strategy.

  • Identify which pages drive enquiries
  • Understand where users leave your site
  • Track calls, forms, and bookings accurately
  • Measure SEO and Google Ads performance
  • See which channels deliver real value

Reliable data helps you focus on what works and stop investing in what does not.

Common Google Analytics Issues We Resolve

Missing Conversion Tracking

Enquiry forms and booking systems are often not tracked properly. This means genuine leads are never recorded.


Inflated Engagement Metrics

Phone clicks and events can fire multiple times in one session, which creates inaccurate engagement reports.

Incorrect Traffic Attribution

Without correct tagging, paid traffic can appear as organic. This makes it difficult to assess marketing performance.

GA4 Misconfiguration

Google Analytics 4 requires a different approach to tracking. Without proper setup, reports become difficult to interpret.


How Accurate Analytics Changes Decision Making

A Brisbane-based business engaged our team after running SEO and Google Ads for over 2 years. Website traffic had increased steadily, and Google Analytics reports suggested strong engagement.

Despite this, enquiry numbers we almost non-existent - their main source of business was word-of-mouth referrals.

Before making changes to their website or marketing strategy, we reviewed their Google Suite, including Google Analytics, and Tag Manager setup to confirm the data was accurate.

Several issues were identified - tracking code were not configured correctly, and events were not capturing the data for clarity. 

Conversion actions needed to be identified, and captured. Engagement and clicks were firing multiple times per visit, inflating engagement metrics. Paid traffic was being recorded as organic due to missing campaign tagging.

After onboarding, we further assessed the data, the implementation with digital systems and implementation and fixed up the event tracking which provided a much clearer picture and the website was performing much better. 

SEO traffic started to generate more consistent growth and enquiries. Google Ads delivered fewer visits but accounted for most qualified leads. One service page contributed a significant share of genuine enquiries, while the more strategic content articles attracted new visitors and resulted in more conversions via the website.

With accurate data in place, we then began to refine content focus, improve landing pages, simplified User experience and added more value to the website.

  • Enquiry quality improved
  • Cost per lead reduced by 38 percent
  • Marketing spend was better allocated
  • Reporting aligned with actual business outcomes

This outcome was driven by data accuracy, not increased marketing activity.


How Google Analytics Supports SEO and Google Ads

Google Analytics support services play a key role in both SEO and paid advertising.

For SEO, analytics helps identify:

  • Pages that support rankings and conversions
  • User engagement with service content
  • Local search behaviour

For Google Ads, analytics provides insight into:

  • Cost per conversion
  • Landing page performance
  • User behaviour after clicking an ad

This allows for ongoing optimisation based on real user data.

Google Analytics for Health and Service-Based Businesses

Health, wellness, and professional service businesses require careful data handling and ethical reporting.

Our Google Analytics support services are designed to:

  • Align with advertising guidelines
  • Respect user privacy
  • Focus on engagement and behaviour
  • Provide clear reporting without exaggerated claims


How Ranking Australia Delivers Google Analytics Support Services

We do not treat analytics as a one-time setup. Our approach focuses on ongoing accuracy and understanding.

  • Assessment and Implementation of Data Capture and Google Analytics Tools
  • Ensuring we are aligned with your business goals for deliverables.
  • Live Marketing Dashboards & Strategic Meetings for Growth
  • Ongoing website and technical support as your website evolves
  • Synergy between SEO and Google Ads strategies

All data is tracked and presented through our reporting dashboards for transparency.


When Google Analytics Support Services Are Essential

Professional Google Analytics support can help you if:

  • So your reports reflect real enquiries
  • To see where leads your leads come from
  • Your Ads have high cost-per-conversion
  • Your website performance has dropped
  • You rely on online enquiries or bookings


Work With Google Experts Who Speak Google

Ranking Australia is an Australian-owned SEO agency based in Brisbane. We specialise in Google Analytics support services for service-based businesses that value clarity and accountability.

If you want data you can trust and insights that support real business outcomes, our team is ready to help.

Your success is our success.

Want to get a priority support session now? 
Contact Us Now or Call Us 1300 762 496

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