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Digital Marketing Brief | How do I brief a digital marketer?

By Katrina Puranik - Chief Google Specialist, Ranking Australia

How do I brief a digital marketer?

Providing a Digital Marketing Brief to your new marketing manager can be a challenging step. Especially if you have no idea where to start, apart from you need more money, more clients, more sales. 

But marketing is so much more than sales. There is no point saying do some ads for me, or I need marketing how much will it cost? You might as well burn your cash. Because any marketing firm will be happy to take your hard-earned cash, so will Google. 


It is important that you do your research first, understand what you need to get from your marketing. Below are a few essential questions you need to answer before briefing your new marketing firm. 

  1. What is the value of a new client to your business?
  2. What is the desired customer journey that will convert your potential clients? 
  3. Who is your client avatar? What do they need, what are their pains, how do they feel, how will your services/products make them feel? 
  4. Do you have a way to catch the data
  5. What is your follow-up process to close the deal, or build your reputation?

Business owners typically spend hundreds usually thousands before considering meeting with a business coach. Organic marketing is the best form of online promotions, in the beginning. Please save your money, build a network first, and when you have a strong web presence, a kick-ass website, and a clear direction for your business, then its time to start marketing. 

Digital Marketing Experts & Recommendations:


Nicole van Hattem Business Success Coach
Liam Fahey Facebook
Guru
Kay Ridge Social
Media
Expert
Andrea Anderson Chief Ideas Specialist


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