Google Ranking is the challenge we all face and usually have to pay to achieve some level of success. Ranking on the first page, this is a digital success on a large scale, not only can we see our website climbing the ranks, but everyone else can see this as well.
How much should you or your company be paying for digital marketing? This is a common question. This article will break down the variations of some popular forms of marketing, and compare industry examples of potential costs, and realistic budgets varying in company and outcome.
Instagram: What's in a brand?
Instagram is a very visual marketing platform. It is essential that you really "bring it" on this platform. To do that you need to be consistent with your branding. But what incorporates a brand? I have even heard someone say - what do you mean branding, a logo?
Video ads are powerful marketing tools
It is essential that they are created with the goal in mind. If it is to motivate the potential customer to click and buy, the most important element is emotion. To invoke an emotional response you need to appeal to their needs. This could be a problem or a desire. For fashion retail, it is creating a lifestyle image, that appeals to the customers desire to be "in the picture".
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