Instagram is a very visual marketing platform. It is essential that you really "bring it" on this platform. To do that you need to
be consistent with your branding. But what incorporates a brand? I have even heard someone say - what do you mean branding, a logo?
It is essential that they are created with the goal in mind. If it is to motivate the potential customer to click and buy, the most
important element is emotion. To invoke an emotional response you need to appeal to their needs. This could be a problem or a desire. For
fashion retail, it is creating a lifestyle image, that appeals to the customers desire to be "in the picture".
Perhaps you want to build a website, are maybe you're looking to rebuild a website? Everyone wants to save money on a big expense like this
for there business. If you are just starting up as a small business maybe you have been brave enough to create your own website with one of
the "drag & drop" website builders, this is great if you are simply using it as a prelude to a better website to compare with
your ambitions as a strong competitor in the industry. But as a small fish in the deep digital sea, your small drag & drop website as
the main channel for business online, is actually costing you money...
Are you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some
questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced
insight of the Digital Toolkit Panel of Experts.
Put us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business
owners, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time,
it is essential that we are all here to support one another. We will have a range of experts on hand every session, to help you resolve your
digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online, every