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Latest Google SEO Tips for 2024 for Google Ranking

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

100 Tips for Improving Your Google SEO in 2024

  1. Focus on User Intent: Understand the user's intent behind search queries relevant to your business and tailor your content accordingly.
  2. Optimise for Mobile: Ensure your website is responsive, as mobile searches are increasingly dominant.
  3. Use Relevant Keywords: Incorporate industry-specific and long-tail keywords into your website content.
  4. Quality Over Quantity: Produce high-quality, informative content that adds value to your audience.

  1. Regular Content Updates: Keep your website content frequent and up-to-date.
  2. Optimise Title Tags: Make sure each page has a unique and descriptive title tag.
  3. Meta Descriptions Matter: Write compelling meta descriptions for each page.
  4. Use Header Tags Effectively: Organise content with heading tags in HTML - such as H1, H2, and H3 in correct sequential order for better readability and SEO.
  5. Optimise for Local SEO: If applicable, optimise your site for local search.
  6. Build Quality Backlinks: Focus on acquiring backlinks from reputable and relevant websites.
  7. Internal Linking Strategy: Use internal links to guide visitors to related content on your site.
  8. Optimise URL Structure: Ensure URLs are readable and friendly to both users and search engines.
  9. Image Optimisation: Use alt tags and optimize file sizes for images.
  10. Leverage Social Media: Use your Facebook, Instagram, Google and other social media channels to expand platforms to increase your content's reach.
  11. Use Google My Business: For local businesses, Google My Business listings are crucial.
  12. Responsive Design: Ensure your website design adapts to different screen sizes and devices.
  13. Page Speed Optimisation: Improve loading times for your website.
  14. Secure Your Site with HTTPS: With an SSL Certificate - you should not have to pay for it - it should be free with your hosting. Security is a ranking factor; make sure your site uses HTTPS.

  1. Structured Data Markup: Use schema markup to help search engines understand your site's content.
  2. Voice Search Optimisation: Optimize for voice search queries, which are often longer and more conversational.
  3. Content Length: Longer, in-depth content can rank better, but it must maintain quality.
  4. Regular Website Audits: Regularly audit your site for SEO improvements.
  5. Avoid Duplicate Content: Ensure all content on your site is unique.
  6. User Experience (UX): Focus on creating a great user experience.
  7. Blogging: Maintain a blog to regularly publish relevant and informative content.
  8. Video Content: Incorporate video content as it's highly engaging and shareable.
  9. Podcasts: Consider creating podcasts related to your industry.
  10. Webinar Hosting: Host webinars and post them on your site.
  11. Engage in Online Communities: Be active in online forums and communities related to your industry.
  12. Influencer Collaborations: Collaborate with someone you see everyday, as you are a great example industry.
  13. FAQ Pages: Create FAQ pages to address common customer inquiries.
  14. Customer Reviews and Testimonials: Showcase positive customer experiences.
  15. Optimise for Featured Snippets: Aim to get your content featured in Google's Featured Snippets.
  16. Use Google Analytics: Monitor your site's performance with Google Analytics.
  17. Competitor Analysis: Regularly check what your competitors are doing and learn from them.
  18. Update Old Content: Refresh old blog posts and pages with new information and keywords.
  19. Utilise Google Search Console: Use it to track website performance and resolve issues.
  20. Long-Tail Keywords: Focus on long-tail keywords for less competitive, more targeted traffic.

  1. Create a Sitemap: Help search engines better crawl your site.
  2. Useful and Informative Content: Create content that addresses your audience's pain points.
  3. Avoid Keyword Stuffing: Over packing leads to Blacklisting. Use keywords naturally and sparingly.
  4. Alt Text for Images: Describe images accurately with alt text for SEO.
  5. Link to Authoritative Sources: Link out to relevant, authoritative sources in your content.
  6. Social Sharing Buttons: Be sure to add Social Media Links on your content.
  7. Optimise for 'People Also Ask': Answer questions that appear in the 'People Also Ask' section in Google.
  8. Content Clusters: Create content clusters around main topics to build authority.
  9. Page Experience Signals: Focus on optimizing for Core Web Vitals.
  10. Mobile Page Speed: Prioritise mobile page speed optimization.
  11. Use Breadcrumbs: Help users navigate your site with breadcrumb navigation.
  12. Robots.txt File: Properly configure your robots.txt file for optimal crawling.
  13. Canonical Tags: Use canonical tags to prevent duplicate content issues.
  14. Custom 404 Pages: Create user-friendly 404 pages to improve user experience.
  15. Optimize for Google's E-A-T: Showcase expertise, authoritativeness, and trustworthiness in your content.
  16. Local Citations: For local SEO, ensure your business is listed in relevant online directories.
  17. Utilise Google Trends: Use Google Trends to understand search trends and patterns.
  18. A/B Testing for Content: Experiment with different content formats and strategies.
  19. Content Marketing: Develop a robust and consistent content marketing strategy.
  20. Use Data and Analytics: Make data-driven decisions based on analytics insights.
  21. Email Marketing Integration: Use SEO to enhance email marketing efforts and vice versa.
  22. Guest Blogging: Write guest posts for relevant, high-authority websites.
  23. Webinars and Live Sessions: Use live sessions to engage with your audience.
  24. Loading Time Optimization: Continuously work on decreasing your site’s loading time.
  25. Focus on Semantic Search: Optimise for semantic search by focusing on context and intent.
  26. Multimedia Content: Incorporate different types of media like images, videos, and infographics.
  27. AI and Machine Learning: Stay updated with AI trends in SEO, like Google's use of AI for search.
  28. Accessibility: Focus on raising your accessibility score for your website visitors, with contrast in colours, text-size, link alt and title tags.
  29. Disavow Toxic Backlinks: Use Google's disavow tool for harmful backlinks.
  30. Leverage LinkedIn for B2B: Use LinkedIn effectively for B2B networking and SEO.
  31. Optimise for 'Near Me' Searches: If relevant, optimize for local 'near me' searches.
  32. Monitor Brand Mentions: Keep track of and leverage brand mentions across the web.
  33. Implement AMP: For news or blog sites, consider using Accelerated Mobile Pages (AMP).
  34. Regularly Refresh Content: Keep your site dynamic by regularly updating content.
  35. Server Location and SEO: Consider server location in relation to your target audience.
  36. Diverse Content Formats: Vary your content layouts and formats to see what resonates with your audience.

  1. Leverage YouTube SEO: Optimise your YouTube channel and videos for SEO.
  2. Cross-Platform Consistency: Ensure consistency across different platforms (website, social media, etc.).
  3. Effective Use of CTAs: Use clear and compelling calls to action.
  4. Content Syndication: Syndicate your content on other platforms while avoiding duplicate content issues.
  5. Monitor Site Downtime: Minimise site downtime, as it can affect rankings.
  6. Optimize for Bing and Other Search Engines: Don’t just focus on Google; optimize for other search engines too.
  7. Site Navigation and Structure: Ensure your site structure is logical and easy to navigate.
  8. Utilise Podcasts for SEO: Create and optimize podcasts related to your industry.
  9. Content Readability: Add value to your content and Make sure your content is easy to read and understand.
  10. Incorporate User-Generated Content: Leverage reviews, comments, and other user-generated content.
  11. Google SERP Feature Optimisation: Aim to appear in Google's SERP features like knowledge panels, carousels, etc.
  12. Global SEO: If applicable, optimize your website for a global audience.
  13. Multilingual SEO: Offer your content in multiple languages, if relevant.
  14. Influencer Outreach: Engage with influencers to promote your content.
  15. Leverage PR: Use PR strategies to get mentions and backlinks from high-authority sites.
  16. Focus on Conversion Rate Optimisation (CRO): SEO isn’t just about traffic; it’s also about conversion.
  17. Regularly Check for Broken Links: Fix or remove broken links to maintain site health.
  18. Social Proof: Display social proof like awards, certifications, and partnerships.
  19. Seasonal SEO Strategies: Adjust your SEO strategies based on seasonal trends and events.
  20. Host Q&A Sessions: Answer industry-related questions in Q&A sessions.
  21. Collaborate with Other Businesses: Collaborate for mutual SEO benefits.
  22. Use Influential Figures in Content: Feature industry experts and thought leaders in your content.
  23. Regular Keyword Research: Continuously conduct keyword research to find new opportunities.
  24. Optimise for Image Search: Ensure your images are optimised for Google Image Search.
  25. Use Unique and Description Anchor Text for Links: Make sure your anchor text is relevant and descriptive wherever possible. Avoid Book Now, and Click Here.
  26. Keep Learning and Adapting: SEO is always evolving, so stay informed with Ranking Australia and adapt your strategies accordingly.

Remember, SEO is a long-term strategy. Consistency and adaptability to the latest trends


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