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How to Create a Successful Shopify Business

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

How to Create a Successful Shopify Business

The online shopping revolution has taken off in a significant way this year. The massive surge in e-commerce platforms has made it easier than ever for anyone with an idea and a computer to reach customers. 

To take advantage of this new opportunity, you'll need to build your business—particularly your marketing skills. 

It’s now more important than ever that you extend the life of your e-commerce business. After all, once the excitement of selling starts to wear off and holiday sales end, businesses tend to have trouble staying afloat. You can keep a Shopify business alive longer by building up your other revenue streams and diversifying your income sources. Here are some tips for extending the life of your Shopify business in 2022.

Create Content That Matters

Content marketing is a buzzword that can be applied to various activities. But the truth is content marketing is all about providing valuable information to your customers and prospects. Without content, people won't know what they need or want—and they may not even find your business!

Creating the kind of content that matters to your audience helps if you first make sure you understand their needs and wants. Whether you're selling products or services, starting with a product research phase will help you identify which features resonate with your customers. Then, it’s simply a matter of creating helpful content for them on topics like these:

Blog Topic Suggestions

  • What makes our product better than others?
  • How do we use our product most effectively?
  • Why would someone buy from us? Why does our company exist?
  • How does our company make money in today’s market?
  • How long does it take for someone to get results from our product or service?

Find Unique Niches

The first step in extending the life of your Shopify business is finding a niche that nobody else has. You’ll want to do your research and find out which niches are trending and how to capitalise on them.

For example, if you know that the demand for “organic” items is high, you might consider cooking or home decorating classes. If you know a specific industry in which you have a strong market, such as health care, educational services, or even pets and pet care items, then consider building your business around those interests. This will help you stay relevant to your customers while also providing unique content for your site.

Diversify Your Shopify Business

Remember that the amount of time an online business spends online is not the be-all and end-all. To survive, you'll need to diversify your revenue streams as much as possible. Be sure to look for other opportunities outside of selling products. For example, a blog can bring in steady income regardless of whether or not someone is buying anything from it. Having a social media presence that brings in eyeballs and helps spread your brand name far and wide would also be helpful.

Strive for Scalability

The first step in building your business is making it scalable. If you want to be able to grow your Shopify business, you need to start with a strong foundation: a great product or service, a well-designed store, an impressive online presence, and a lot of good reviews. These factors will help you build a scalable business that can keep up with demand and deliver the best customer service possible.

Stay Active on Social Media

Social media is a major way to extend the life of your e-commerce business. You can use social media to promote your store, build awareness, and engage with customers. By staying active on social media, you'll be able to find out what works and what does 't doesn't for your business. This will help you make connections with other businesses that can help grow your customer base and revenue opportunities.

Help People on Forums and Blogs

One of the most effective ways to extend the life of your Shopify business is to reach out to other people who are currently running shops on it. You can share content and help them with any questions they might have, then ask for recommendations once their business starts to slow down. 

This will help you build relationships with customers and potential customers alike.

Another way that you can help keep your Shopify business alive is by spreading word of mouth through social media and blog posts. By being active on forums like Reddit, you can connect with online shoppers and get valuable feedback from your audience. 

You should also start a blog where you post regular updates and content about your company, including tutorials on using different tools or information about new products that are released. By continuing to improve your own skills as a craftsperson, you give yourself more opportunities for success in the long term by staying ahead of trends.

Other Income Streams

Another way you can extend your Shopify business's life is by building up income streams outside of e-commerce. 

This includes creating a subscription service or working with distributors or manufacturers who provide opportunities for brand ambassadorships and partnerships that allow your Shopify business to expand beyond just selling products on its website. 

shopify business alternative income streams

Post it on Social Media & They will Come!

Finally, don’t forget about maintaining an active presence on social media too! If you create engaging content and post consistently, you'll find that loyal customer will return regularly, and new ones will be attracted by this constant stream of great content.


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