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How to Optimise Your Blog for Higher Web Ranking on Google

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

How to Optimise Your Blog for Higher Ranking on  Google and Social Me


With more than half a billion monthly searches, Google is the no.1 internet search platform in the world.  Which is why web ranking should be a key priority for every business. As more and more people turn to Google for their online needs, your blogging strategy must be optimised to rank higher and drive traffic to the website.

If you haven’t already started building your blog, now is a great time to start. With the help of an experienced blog editor or social media consultant, you can easily build an engaging blog that your readers will love reading from morning until night. As long as you have some type of digital content that you want to publish online, you can build your own successful blog.

Even if you don’t have any experience running a blog before, we’ll walk you through each step of creating one that will work for your brand and target audience. Here’s everything you need to know about optimising your blog for higher search engine rankings and driving more traffic to it:

Create Your Blog Post List

Before you start creating your blog, you need to gather a list of ideas. It’s best to start with topics that are popular in your niche so that you can build on them. Once you have the topic, it’s time to come up with some blog posts for your blog. You will want to write at least three blog posts for your site, but don’t stop there! If you want higher search engine rankings and more traffic to your site, it will be necessary to create content on a regular basis.

In order to create a successful blog post list, make sure that your blog is written in an easy-to-read style that is informal and conversational. Include keywords in your blog titles so that Google will know what type of content they are searching for when they come across the post title. These tags should be placed at the beginning of the post’s title and placed evenly throughout the body of the text so that Google has enough information about what type of content they are looking for.

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Writing Your Content For Humans

The first step to better search engine rankings is to write for humans, not Google. Today’s audiences seek authenticity and engagement. So, you need create valuable content, that is designed to convert your ideal audience. Focus on actionable content, as well as promoting your products and services.

#1: Create an Engaging Blog Design

Good blog design is a key component of delivering a great user experience and driving more traffic to your blog. Include imagery, videos, and interactive content on your blog because these will help engage your readers and give them a reason to stay on your site longer.

#2: Take Advantage of Social Media Platforms

Believe it or not - Social Media activity increases your SEO Ranking. Using your Social Media channels such as Facebook, LinkedIn, Instagram and Google My Business, drives traffic back to your website or blog. Utilise social media platforms like Instagram for images, Twitter for video content, and Facebook for articles with an engaging photo or video that also has a link back to the original article. These links provide useful information about what you’re sharing, as well as give you an opportunity for people who are interested in the content you shared to click through and read more about it from your website or blog.

#3: Write For Your Target Audience

Your blog won’t perform well on Google if it doesn’t speak directly to your target audience’s needs. If you have yet to identify what topics are most important among those who visit your site or follow you on social media, here’s a helpful way of gauging this idea: ask people what they want from you! What do they want? What questions do


Higher Web Ranking Means You Need to Write for Google and Write for Humans

The first step to optimising your blog is ensuring that you write content that Google will love. The key here is to write for human beings and not just for Google. That means creating content that engages your audience, follows a healthy balance of engagement and quality, and often includes photos and videos.

If you’re new to blogging, then an editing service like Blogger can help you create the right blog. A blog editor can work with you on keyword research, how to best structure your posts, formatting, writing style, and more. This can help you create a blog that will rank among the top blogs on Google in 2023.

Other things to consider when writing for Google include:

●  Using keywords in your title tag

●  Including images in your post

●  Optimising for mobile device searches

Focus on creating content for your target audience

A blog doesn’t have to be just about your company or business. It can be about any niche topic that is relevant to your target audience. If you weant to drive more relevant traffic to your blog, focus on writing compelling posts that are related to the topics they care about.

Build an engaging blog design

The layout and design of your website needs to make an impression on their first visit your site. Make sure the design of your blog is inviting and pleasing for readers by using a blog template with clean, easy-to-read fonts, professional photos, and a strong colour scheme.


Find keywords with high search volume

Once you establish what type of content you’re going to create on your blog, look for keyword phrases that are related to it and have a high search volume so people will find it organically in their searches on Google and social media platforms like Facebook, LinkedIn, Twitter, etc.

Use SEO techniques in order to attract more traffic

Web ranking performance increases with strategic SEO - Search engine optimisation - it is essential to keeping an online presence alive and well today. As long as you’re providing value in what you post or share, those posts should start ranking in a few months, if not sooner.

Use Images and Videos to Boost Search Engine Rankings

Search engines like Google are becoming more and more image-centric. This means that pages that use images and videos rank better than others.

So, if you’re not already using images and videos on your blog, you should do so now! Images, videos, and infographics will help your page get higher rankings in SERPs. Plus, they’ll make your content more appealing to readers.

Images contribute to your SEO - and break up text-heavy blog posts as well. Don't forget your alt-tags!! Images also help to draw people into the content. People have a tendency to click on pictures when they see them in an ad or on social media rather than reading the text next to it. To boost the impact of SEO with images, though, you should try to post high-quality photos with captions that tell a story or provide context for the image.

Don’t Be Afraid of Correct Grammar and Spelling

People will judge your blog based on how it looks. And if you are not careful about the language you use, you’re setting yourself up for failure.

Bad grammar and poor spelling will do nothing to help you get higher search engine rankings. With that in mind, don’t be afraid of correcting your mistakes when you make them. Remember to proofread your blog posts before publishing them to ensure that you don’t end up being penalised by Google and other search engines.

On top of using good language, Google also looks at the content of your blog posts to determine whether they’re relevant or not. Whenever possible, try to choose topics that are related to what your audience is interested in learning more about or wants more information on.

Not only will these words help with keyword optimisation, but they’ll also help with getting higher search engine rankings as well as attracting traffic back to your site from social media platforms like LinkedIn, Facebook, and Google My Business.

Keep Track of ‘Relevance Factors’ when Optimising Your Blog

Before you begin optimising your blog, it’s important to know what factors are considered relevant to a search engine. To understand what makes up a relevant blog post, first identify which keywords your audience is using to find your site.

When writing content for your blog, make sure that the posts that you publish are keyword-rich. The more specific words you use in a post, the higher the chance that it will appear in search engines when someone searches for those particular words. For example, if someone were to search “blogging tips” on Google or Bing, a good strategy would be to include unique words like “best blogging tips” or “how to start a blog” in your post. This way, the chances of it appearing among the top results is high.

Get Peer Reviews for a More Effective Blogging Strategy

It’s important to get feedback from your audience. They are the ones that will help you refine your blogging strategy and ensure that you are reaching your target audience.

But, where do you find people to give feedback on your blog? You can ask people in your social media circles or on your email list. But, if you want a more targeted group of people, try building a review platform for your blog as part of an ongoing content strategy.

This is something you could also work with a professional consultant to help build. The review platform would be hosted on another site and linked to your own blog so readers can leave reviews about their experience with the blog without having to go through all of the steps of navigating over to another site.

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