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By Katrina Puranik - SEO Specialist & Google Marketing Expert, Founder of Ranking Australia
There are so many ways to help improve your website ranking. But with Brisbane it is a lot easier than say, Sydney or Melbourne. As Businesses are still getting on board with a full digital strategy for increasing online visibility.
The best way forward is to make sure you have the following implemented online:
Building a website is only one aspect of your organic marketing strategy. Understanding the value SEO is another. But it is essential that you create a well-oiled machine behind your website to ensure you have the systems that capture the leads that come through. But how
You can see from Google Analytics over time that your website has changes in website traffic. If you are refreshing your website this can impact on traffic. If you have increased traffic this is great - but with out the increased leads coming through - you may need to assess your content strategy. Ask yourself the following:
You can download your Google Business insights from your business listing locations. it will generate a report
Each time your website appears in a search results page (SERP) it is called an impression. When your impression results in a click, the end user is taken through to the corresponding webpage. When your local SEO is focussed on Brisbane and your desired keywords, you will then have an improved click-through rate that leads to online enquiries and sales.
The more search queries that you show up for on Google Search Console - The more impressions you will get, website traffic, leads and so on. You can can compare this to previous periods and see how much your visibility has grown - and you can see what keywords and phrases you are actually showing up for. This is the heart of SEO Success Results.
Naturally - It is not difficult to see when things are working if you have tangible results. The only consideration is the time commitment to getting there, and the level of competition you might have.
Brisbane needs to see you! Brisbane SEO needs Brisbane Website Traffic. This means getting activity from local networking groups, your Google Maps Listing - so you have got to get more active online! Great Brisbane SEO - means having Regular content that reaches brisbane consumers, businesses etc. Content that impacts on them is valuable to Brisbane. So make some noise loud enough for Brisbane to see online.
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