By Katrina Puranik - Founder of Ranking Australia, Australia's Leading Google SEO Expert
LLM & AI SEO Strategy is now essential for businesses wanting visibility in Google’s new AI-powered search experience. Google’s systems analyse meaning, accuracy, and relevance, so your content must be structured, compliant, and useful to real people.
Machine learning models, including LLMs and generative AI, learn through pattern recognition. These systems train on large datasets so they can identify and generate information based on what they have learned.
For example, if a model learns what a sneaker looks like, it processes millions of photos. Over time, it identifies consistent features such as laces, soles, and brand markers. With this training, the model can:
The same process applies to language. LLMs predict which words come next based on patterns from the training data. This allows AI systems to generate creative output, summarise information, and interpret intent.
Your content needs clarity, accuracy, and structure so LLMs can understand it. This improves how your business appears in AI Search, especially in Google AI Overviews.
Google explains that generative AI and LLMs are part of the same technology. Generative AI can be trained on many data types, while LLMs specifically use text-based data. They predict likely next words based on patterns.
Google also emphasises that AI Overviews are experimental. They may misunderstand queries or generate responses that are inaccurate. This is why Google encourages users to:
This reinforces the importance of clear, authoritative content on your website and Google Business Profile. If your content is structured well, AI systems can reference it more accurately.
Google has confirmed that AI-generated content is allowed as long as it meets quality standards. The focus is on usefulness and reliability, not the method of creation.
This aligns with the E-E-A-T framework.
Google explains that using AI to manipulate rankings violates spam policies, but using AI to support high-quality content is acceptable.
Automation has long been part of publishing. Examples include:
With AI advancements, creators can now use automation to support content development, but the final output must be reviewed and refined.
Google has multiple systems, including SpamBrain, to detect low-quality automated content. These systems evaluate patterns, originality, and helpfulness.
Google recommends evaluating your content using three questions:
Who created the content and who reviewed it?
How was AI or automation used?
Why was the content created and does it genuinely help users?
Google’s guidance is clear. Content created primarily to manipulate rankings will not perform well. Content created to help users with accurate, relevant, original information may perform strongly.
AI should support creation, not replace human judgment or expertise.
Google recommends author bylines where relevant and transparency about AI involvement when readers may question how the content was produced.
Google also states:
Google notes that generative AI is experimental and will make mistakes.
AI may:
Example:
A query about “bats” may lead to results about sporting equipment instead of animals.
This is why publishing clear, factual, structured content is important. The more precise your content, the easier it is for AI systems to
interpret meaning.
Google uses aggregated, anonymised interactions to improve AI systems. This includes:
Google protects privacy by:
This helps Google refine its AI models safely and responsibly.
Google’s rules on automated content remain unchanged.
Google encourages creators to focus on quality and accuracy. Metadata, including titles, meta descriptions, alt text, and structured data, must be relevant and well-formed.
Structured data must follow Google’s guidelines and pass validation to ensure eligibility for enhanced search features.
Google advises providing context when using automation.
This may include:
For eCommerce sites:
This maintains transparency and supports consumer trust.
Google Business Profiles now play a bigger role in AI-driven results.
AI uses your listing to understand:
AI Overviews rely heavily on accurate business data. A well-managed profile increases your visibility in conversational and local search results.
A strong profile reinforces your business authority in AI-driven search.
Google Search and AI Search now operate together. Search results balance traditional ranking signals with AI-powered interpretations of intent and meaning.
Businesses that publish factual, structured, original content will be selected more often for AI references and AI Overviews.
Poor-quality content, whether human or AI-generated, will struggle to gain visibility.
We align your content with Google’s expectations, including E-E-A-T, structured data, metadata accuracy, and local relevance. Our approach ensures your content supports both users and machine learning models.
You get clear insights and expert support tailored to your industry.
Ranking Australia helps you track how clients discover your business across Google Search, Maps, and AI-driven features. You get simple
metrics, behavioural insights, and keyword trends in one dashboard. Our team helps interpret the data so your strategy stays aligned with
real search behaviour.
Contact us to Book a strategy call with Ranking Australia. We’ll review your content, listings, and engagement signals, then build a clear, compliant AI SEO strategy for your business.
Or call us on 1300 762 496 today.
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