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SEO Agency vs SEO Consultant Brisbane

SEO Agency vs SEO Consultant Brisbane

By Katrina Puranik - Founder of Ranking Australia, Australia's Leading Google SEO Expert

SEO Agency vs SEO Consultant in Brisbane – Which Do You Need?


When it comes to growing your business online, the choice between hiring an SEO agency or an SEO consultant in Brisbane can feel overwhelming. Both promise to get you higher rankings, more traffic, and ultimately more clients, but the way they approach SEO is very different. So, which is the right fit for your business?

Understanding the Difference

Before deciding, it’s important to understand what sets the two apart:


What is an SEO Agency?

An SEO agency in Brisbane is usually a team of digital marketing professionals who handle every aspect of your SEO campaign. They provide:

  • Technical SEO audits and fixes

  • Keyword research and competitor analysis

  • Content strategy and blog creation

  • Link building and outreach

  • Paid ads, website development, and wider marketing services

Agencies are ideal for businesses that want full-service support with a structured team and proven processes.

What is an SEO Consultant?

An SEO consultant in Brisbane is typically an individual expert who works independently. They may specialise in certain areas like technical optimisation or content strategy, offering personalised advice and guidance. Consultants can be great for:

  • Small businesses who want one-on-one support
  • Companies with an in-house team that just need direction.
  • Businesses looking for strategy-only SEO guidance


About Us...

Led by Katrina Puranik, Founder and Director of Ranking Australia, our team stands out as Brisbane’s trusted choice for businesses that want real results with Google SEO Marketing. Katrina is an award-winning Google Marketing Expert with over a decade of experience helping health, wellness, and service-based businesses grow online.

What makes us different?

What makes Ranking Australia different is our unique blend of consultant-level care and full-service agency expertise, every strategy is data-driven, tracked in our custom SEO & Marketing Dashboard, and designed to deliver measurable outcomes. With a focus on collaboration, transparency, and accountability, we ensure our clients not only get found on Google but also see lasting growth and engagement that turns visibility into success.

Katrina Puranik - Director and Founder of Ranking Australia. 

Contact Katrina today.


Pros and Cons

Advantages of an SEO Agency

  • Access to a team of specialists (content writers, developers, strategists)
  • Scalable services that grow with your business
  • Systems and dashboards to track results
  • Ability to combine SEO with Google Ads and Social Media

Potential drawback: You may feel less “hands-on” if you prefer working closely with just one expert.


Advantages of an SEO Consultant

  • Direct communication with a single point of contact
  • Tailored advice without agency overheads
  • Often more flexible in pricing and engagement

Potential drawback: Limited capacity, if they’re unavailable, your SEO progress may stall. Consultants may not provide the same level of technical resources or team collaboration as an agency.


Which is Right for Your Brisbane Business?

  • Choose an SEO Agency in Brisbane if you want a done-for-you service that manages everything from keyword research to technical fixes, content, and ads.
  • Choose an SEO Consultant in Brisbane if you already have a marketing team and need an SEO roadmap or expert guidance.

The best solution often depends on your budget, goals, and how much time you want to be involved in your marketing.

Why Ranking Australia?

At Ranking Australia, we bridge the gap between agency expertise and consultant care. Our Brisbane-based team offers:

  • A dedicated Google Expert to guide you

  • A full SEO & Marketing Dashboard for complete transparency

  • Flexible programs - from hands-on SEO consulting to full-service agency deliver

Your business is unique, and your SEO strategy should be too. Whether you prefer the personalised approach of a consultant or the power of an agency team, we provide both, tailored to your goals.

Your Success is Our Success.

At Ranking Australia, we don’t just “do SEO”, we collaborate with you, track every result in real-time dashboards, and speak Google fluently so you don’t have to. Whether you’re a health and wellness practitioner or a service-based small business in Brisbane, we make sure your brand is found online.


Not sure if an SEO agency or consultant is right for you?

Book a Digital Discovery session with Ranking Australia today

We’ll review your business goals and map out the SEO strategy that works best for you.



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