By Katrina Puranik - Google Marketing Specialist, Ranking Australia
Video ads are powerful marketing tools
It is essential that they are created with the goal in mind. If it is to motivate the potential customer to click and buy, the most
important element is emotion. To invoke an emotional response you need to appeal to their needs. This could be a problem or a desire. For
fashion retail, it is creating a lifestyle image, that appeals to the customers desire to be "in the picture".
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