Login Login
GET STARTED GET STARTED

What is GA4?

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

What is GA4?

Google Analytics 4 & The Implications for Business


It's about time you learned about Google's brand new GA4 algorithm. Whether we like it or not, change is inevitable; if you aren't ready, it might have terrible consequences. In June of 2023, Google Analytics 4 (GA4) will replace the present version of Google Analytics (Universal Analytics or UA).

You'll be switching to GA4 in a little over a year, so you need to make sure the transition doesn't negatively affect your campaigns.

Please take note of the following key shifts: UA properties will cease data collection on July 1, 2023, and all previously collected data will be destroyed on January 1, 2024.

The digital assets you monitor with Google Analytics are known as "UA properties." These may be, for example, your website, blogs, or mobile apps. Each one will be assigned a special ID that serves as a data collector for that attribute. Any reports that were previously updated using UA data will stop being updated once GA4 data is used.

Benefits Google Analytics - GA4

  • Events focused data vs. Page Views
  • Easier to measure end-user activity
  • Smarter Ads Conversions
  • Requires Google Tag Manager to work (reduces page loading time)
Talk to Us about GA4 Talk to Us about GA4


Instead of the traditional page-view metric, GA4 employs a newer, more robust metric based on events (which used events as a custom tracking option) The tags are changed and will require updating or replacement if you are using Google Tag Manager. Data storage requires a new Google Analytics property, as your previous one will be deleted. Since GA4's UI is so unlike to that of UA, you and your teams will need some adjustment time before you feel comfortable using it. You and your teams may be used to some metrics appearing in UA that are missing in GA4. On the other hand, Google is planning to add support for - Recently, web page landing areas were implemented. Also, GA4 represents a fundamental shift in how information from many sources can be seen together. As a result of this update, you will be able to use what are now called Data Streams to include data from a wide variety of sources into a single analytics property. Using the advent of GDPR and iOS, cookies are becoming less effective, and Google plans to fill the hole with AI. AI functionality is limited to the GA4 version and will not be included in Universal Analytics. The new GA4 will be a much more stable OS in the long run than UA's current fixed default 'last click' setting, because we will be able to alter the standard attribution model (the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.).

Reach out to Ranking Australia if you want to learn more about  GA4.
Our team of digital gurus will be pleased to help you get ready for 2023!

BOOK A CHAT BOOK A CHAT    SUBSCRIBE TO BLOG SUBSCRIBE TO BLOG



be INFORMED.

Stay ahead of the Competition.

Related News

Google SEO & Support Programs

Real Content Advice. Real Results. Real-time SEO.

This is the perfect starter program to get access to Google SEO services for your website and helping you get found on Google.  We work with you and your team to help you and your business grow. 

How do we achieve success?

  • Consistent Communications & Transparency
  • Collaboration with Our Clients
  • SEO Monitoring & Updates
  • Providing Expertise & Insights
  • Access to Valuable Resources
  • Tonnes of Opportunities for Learning & Training You and Your Staff. 

What's Included?

  • Google Discovery Session via Zoom
  • Monthly Emails with Tools, Tips & Updates
  • LIVE Data Dashboard with Weekly Reports
  • Integrate Google Tools & Data
  • Unlimited Email Support for Q&A
  • Marketing Action Plan
  • Annual SEO Overhaul
  • Free Access Help Topics & Resources.
  • 30% Members Discount - Extra Hours

What do you need to know?

  • No Minimum Term. Pause or Cancel anytime. 
  • Pause / Cancellation Forfeits your Quota and Services.
  • There are no setup fees.
  • There are no refunds.
  • All Services are Subject to terms and conditions - click here to access.

Get Started on Google with Ranking Australia

Everything above PLUS your choice of the following each month:

  • Free Access to Workshops
  • Zoom Support (15 minutes)
  • SEO Metadata publishing (new content) 

Get STarted
Get STarted

     

    Get Found on Google with Ranking Australia

    Everything above PLUS your choice of the following each month:

    • Free Access to Workshops
    • Zoom Support (30 mins)
    • Content Published (x1) + SEO
    • Blog Copywriting (x1) + SEO

    Get Started
    Get Started

      Grow Your Business on Google with Ranking Australia

      Everything above PLUS your choice of the following each month:

      • Free Access to Workshops
      • Zoom Support (60 mins)
      • Content Published (x2) + SEO
      • Blog Copywriting (x2) + SEO

      Get Started
      Get Started


         *Subject to Terms & Conditions - Click here to view

        Want to find out more about our Business Boost Programs? Send US a Message Send US a Message

        Get Optimised & Get Found on Google Today

        Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business. 

        GET STARTED NOW GET STARTED NOW
        REQUEST A CALLBACK
        REQUEST A CALLBACK

        Check out Oncord - Your Wesbite Marketing Platform

        Oncord - Website Marketing Platform