Where your budget is going
Review search terms, targeting and campaign structure to identify irrelevant traffic and areas that need closer attention.
Google Ads management for service businesses
Find out where your Google Ads campaigns, conversion tracking and landing pages could be letting you down.
Ranking Australia helps Australian businesses manage Google Ads around the enquiries that matter, with practical advice and reporting you can understand.
Starting your first campaign? We can also help with setup and planning.
Start with a clearer picture
Tell us where to reach you. We will discuss your goals and arrange the access needed to review your campaigns.
What your audit can uncover
A campaign can attract clicks without bringing the right people to your business. We review the connection between your targeting, your website and the actions being counted as conversions.
Review search terms, targeting and campaign structure to identify irrelevant traffic and areas that need closer attention.
Check which actions are recorded as conversions and whether they help you understand calls, enquiries and other valuable outcomes.
Look at the relevance of your landing pages, the clarity of your offer and the steps visitors take to contact you.
The review depends on the account access and data available. We will explain the findings and discuss the improvements worth prioritising.
Google Ads support that fits your business
Get help with the part of your advertising that needs attention. We agree on the scope, budget and measures of success before work begins.
For businesses getting started with Google Ads.
For businesses with active campaigns that need ongoing attention.
For businesses getting traffic but too few suitable enquiries.
Reporting you can use
Clicks and impressions help explain campaign activity. Your business also needs to know whether that activity leads to suitable enquiries, bookings or sales.
We discuss the outcomes that matter to you and review the tracking available. Your feedback on enquiry quality helps guide campaign decisions.
Where included in your scope, a customised DataSense dashboard can bring selected campaign and website reports together.
We confirm what your setup can measure and identify gaps that need attention.
Practical advice from Ranking Australia
Katrina is the founder and director of Ranking Australia and has worked in Google marketing since 2016.
Her work brings together Google Ads, SEO, analytics, websites and business systems. The focus is on helping you understand your marketing and make decisions that suit your business.
Based in Brisbane and Logan, Ranking Australia supports Australian service businesses, including professional services, health and wellness providers and trades.
Request my free auditWhat happens next
Share your website and contact details. Tell us about your goals when our team gets in touch.
We confirm the relevant account access and available information. Never send passwords through the enquiry form.
We explain the findings and possible next steps. Any ongoing work is scoped and priced before it begins.
Before you request an audit
We review the information available about your campaign targeting, structure, conversion tracking and landing pages. The aim is to identify issues and priorities worth discussing. The depth of the review depends on your account access and available data. Implementing changes or providing ongoing management is scoped separately.
Yes. We can discuss your goals, services, target locations, website and starting budget. Use the new campaign enquiry option to discuss setup and planning.
Your advertising budget depends on your market, target locations, competition and goals. We discuss that budget separately from our setup and management fees, and confirm the proposed costs before work begins.
Yes. You retain ownership and access to your Google Ads account and campaign history. Ranking Australia works with the account permissions needed to provide the agreed services.
Yes. We can review search terms, targeting, conversion tracking and the pages visitors reach after clicking. We look for possible causes and recommend priorities based on the information available.
No. Google Ads and organic SEO are separate. You can run ads without an ongoing SEO campaign, although your website still needs to support a useful experience. Buying ads does not improve your organic Google rankings.
Ads can begin attracting traffic after setup, approval and launch. Enquiry volume and quality depend on factors including demand, budget, competition, targeting and your website. We review performance against agreed goals and do not guarantee a fixed number of leads or a results deadline.
No. We arrange appropriate account permissions when access is required. Do not include passwords, verification codes or other sensitive account details in your enquiry.
Request a free audit to identify what needs attention in your campaigns, tracking and landing pages.
