By Katrina Puranik - SEO Specialist & Google Marketing Expert, Founder of Ranking Australia
Running a Small business is challenging, especially when you are trying to outrank online competition. One way to increase your online
visibility and improve your search engine optimization (SEO) is by using Google Maps. In this blog post, we'll explore how small businesses
in Sydney can use Google Maps to improve their SEO and attract more customers.
The first step in improving your SEO with Google Maps is to claim and verify your Google My Business listing. This is a free tool that
allows you to manage your business information across Google, including search and Google Maps. Google Business Verification can be tricky -
click here to access our guide on how to verify - but it is essential for your paid ads and your SEO performance. business information is
accurate and up-to-date, which can improve your visibility in local search results.
Once you have claimed and verified your Google My Business listing, it's important to optimize it for SEO. Add keywords to your business
listing descriptions, services, updates and products, choosing the appropriate categories for your business, and adding photos and videos to
your listing. Make sure to also include your business hours, website URL, and contact information.
Customer reviews are an important factor in local SEO, ensure you have an automated process in place to follow-up after sales, bookings, and
events to encourage customers to share a review on your Google Business listing. Positive reviews can improve your ranking on Google and
customer conversions online. You can encourage reviews by asking customers to leave a review after a purchase, displaying a sign in your
business, or sending a follow-up email after a service.
Incorporating location-based keywords into your website content can also improve your SEO with Google Maps. For example, if you own a coffee
shop in Sydney, you could include keywords such as "best coffee shop in Sydney" or "Sydney coffee shop" in your website
content. This can help your website ranking improve and bring in more customers.
Embedding Google Maps on your website can also improve your SEO with Google Maps. Making it easier to find your business for local customers, also showing Google that your website is relevant to local search queries. To embed Google Maps on your website, simply Google your business name and view on Google Maps, click on the "Share" button, and select "Embed a map".
Small businesses in Sydney can use Google Maps to improve their SEO and attract more customers. By claiming and verifying your Google My Business listing, optimizing your listing, encouraging customer reviews, using location-based keywords, and embedding Google Maps on your website, you can increase your online visibility and attract more customers to your business.
By utilising these best practices, you can further optimise your website's visibility and attract more traffic to your site. It's important to focus on high-quality, relevant content that adds value to your audience and encourages engagement and sharing. Additionally, make sure to track your results and adjust your strategy as needed to ensure the best possible outcome for your website.
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