Fix My Google Business Profile

Fix My Google Business Profile

By Katrina Puranik - Founder of Ranking Australia, Australia's Leading Google SEO Expert

My Google Business Profile is Suspended - Help! 

If you are searching for “fix my Google Business Profile,” chances are something has gone wrong recently. Maybe your listing was suspended. Maybe your edits keep getting rejected. Or maybe your business has quietly dropped out of Maps and local search.

You are not imagining it. Google has made significant changes to how Google Business Profiles are managed, verified, and enforced. Many legitimate Australian businesses are being caught out, even if their profile was set up correctly in the past.

This article explains what has changed, why profiles are breaking more often, and when it is time to stop guessing and get proper recovery support.

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Case Study

Stuck in Google’s Never-Ending Verification Loop

It usually starts the same way.

A business owner logs into their Google Business Profile to update a phone number, change opening hours, or confirm an address. Google prompts them to verify the profile again. No problem, they think. They follow the steps, request the code, and wait.

And wait, and wait.

The code never arrives. Or it arrives, gets entered, and nothing happens. The profile stays unverified. Visibility drops. Calls slow down. Maps traffic disappears.

So they try again.

They request another verification. Upload documents. Take photos of signage. Submit a video walkthrough. Google responds with a generic message saying the verification is still under review.

Days turn into weeks.

Each time they log in, the same message appears. Verification required. Limited edits allowed. Profile visibility restricted.

At this point, frustration sets in. The business is real. The address is correct. The signage is clear. Yet Google keeps them stuck in a loop with no explanation and no timeline.

This is what we call the never-ending verification cycle.

Why the Verification Loop Happens

Google’s systems are now heavily automated. If one trust signal does not align perfectly, the system keeps asking for verification without clearly stating what is wrong.

Common causes include minor address inconsistencies, past edits by third parties, category conflicts, or previous failed verifications that quietly flagged the profile. Repeating the same verification steps does not fix the root issue. It often reinforces it.

From Google’s side, everything looks unresolved. From the business owner’s side, nothing makes sense.

Where Ranking Australia Steps In

This is usually the point where Ranking Australia gets involved.

Instead of requesting verification again, we stop the loop.

Our team audits the entire profile, its history, and its trust signals. We identify what Google is actually reacting to, not what the dashboard is showing. Then we prepare the correct documentation, evidence, and explanations aligned to Google’s internal policies.

Most importantly, we escalate the support request properly.

This is not submitting another generic form. It is a structured escalation with context, evidence, and clarity that forces the issue out of automation and into review.

Once escalated correctly, the response changes. The verification clears. The profile regains full access. Visibility returns.

For many clients, it is the first time in weeks or months that something actually moves forward.

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The Difference Between Trying Again and Fixing It Properly

The key difference is knowing when to stop repeating steps and start escalating.

Google Business Profile issues are no longer solved by persistence alone. They are solved by understanding how Google evaluates trust and knowing how to communicate that clearly when the system gets stuck.

That is what Ranking Australia does.

If you are trapped in a verification loop that never resolves, you are not doing anything wrong. You are just stuck in a system that needs experienced intervention.

And once it is escalated properly, the cycle finally ends.


Contact us for Priority Support > 


What Has Changed with Google Business Profiles

Over the past year, Google has tightened the rules around Google Business Profiles. The goal is to remove fake listings and spam, but the side effect is that real businesses are now under much heavier scrutiny.

Some of the key changes include:

  • Stronger verification checks before edits are approved
  • Automatic suspensions triggered by small inconsistencies
  • Less tolerance for unclear addresses or service area setups
  • Slower approvals and more rejected changes
  • Greater reliance on real-world proof like signage and location evidence

This means what used to work no longer does. Profiles that were stable for years are now being flagged without warning.


Why So Many Businesses Are Saying “Fix My Google Business Profile”

We hear this phrase every week. Business owners come to us frustrated and confused, especially when Google provides very little explanation.

The most common issues we see are:

  • Google Business Profiles suspended overnight
  • Verification codes that never arrive or never work
  • Lost access after staff or agency changes
  • Listings that exist but no longer show publicly
  • Updates stuck in pending for weeks
  • Address or service area removals

For most businesses, this happens while they are busy running day-to-day operations. They simply do not have time to fight Google systems that feel impossible to navigate.

Contact us for Priority Support >


What Usually Triggers These Problems

Before anything can be fixed, the real cause needs to be identified. Guessing or repeatedly changing details often makes things worse.

Common triggers include:

  • Business names that do not match signage or legal records
  • Service area businesses listing physical addresses incorrectly
  • Category changes that conflict with actual services
  • Address updates without supporting documents
  • Duplicate listings created unintentionally
  • Past edits made by third-party tools or agencies


Why DIY Fixes Are Failing More Often

Many guides online still suggest quick fixes. Reverify the listing. Change the address back. Create a new profile. Appeal again.

Unfortunately, Google Business Profiles no longer work that way.

Google now relies heavily on automated systems with limited human review. This means:

  • Repeated edits can delay or block recovery
  • Incorrect documents can trigger further restrictions
  • Appeals without the right evidence usually fail
  • Creating new listings can permanently damage trust

Contact us for Priority Support >


When You Actually Need Google Business Recovery Services

If your profile is suspended, disabled, or locked, you are no longer dealing with basic optimisation. You are dealing with recovery.

Ranking Australia provides Google Business Listing Recovery Services for businesses that need their profile fixed properly, not patched temporarily.

Our recovery services cover:

  • Suspended Google Business Profiles
  • Failed or stuck verifications
  • Ownership and access recovery
  • Duplicate or merged listings
  • Policy-compliant data corrections
  • Structured escalation through Google support

View our Google Business Recovery Services page here: Google Business Listing Recovery Services


How Our Recovery Process Actually Works

We do not apply generic fixes or guess what Google wants. Every recovery starts with understanding what triggered the issue in the first place.

Our process includes:

  • A full review of your profile against current Google policies
  • Identifying the most likely cause of suspension or restriction
  • Preparing the right supporting documentation
  • Submitting clean, controlled recovery requests
  • Monitoring the listing after reinstatement

The goal is not just to get the profile back online, but to keep it stable.


How to Avoid This Happening Again

Once your Google Business Profile is fixed, protecting it is just as important.

We recommend:

  • Keeping business details consistent everywhere online
  • Avoiding unnecessary name or category changes
  • Posting regular updates to show activity
  • Managing reviews and responses consistently
  • Being cautious with third-party tools and access

Google now values stability, accuracy, and real-world signals far more than aggressive optimisation.


Contact us for Priority Support >


Fix My Google Business Profile Without the Guesswork

If your Google Business Profile is broken, suspended, or invisible, the solution is no longer trial and error. Google’s systems are stricter, quieter, and far less forgiving than they used to be.

Ranking Australia helps businesses recover and protect their Google Business Profiles with clarity, experience, and accountability.

If recent Google updates have affected your listing, professional recovery support can save you weeks of lost visibility and missed enquiries.


Your success is our success. We speak Google.

Need help right now? Book Google Business Recovery Support


If you are stuck trying to make edits, this guide may help: Common Issues With Editing Your Google Business Profile

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