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Triumph for Digital Excellence: Ranking Australia's Victory at the Logan Chamber Business Distinction Awards 2024

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Triumph for Digital Excellence: Ranking Australia's Victory at the Logan Chamber Business Distinction Awards 2024

When Katrina Puranik embarked on her mission to empower small businesses in 2016, her vision was clear: to leverage technology and diversity to foster the success of regional businesses across Australia. Today, her company, Ranking Australia, not only stands as an inspiration to many but also as a victor. Ranking Australia was named a finalist in the Media and Advertising category, and having won the Technology category at the prestigious Logan Chamber Business Distinction Awards 2024, held on September 13th.

The Brain and Heart of Ranking Australia

At the helm of Ranking Australia is the indomitable Katrina Puranik, the founder, and director who transformed a simple idea into a beacon of digital excellence. Born with an innate curiosity for technology and creativity, Katrina holds qualifications in IT, Visual Arts, Education, and Digital Marketing. Her credentials don't stop there—she is also a Google Partner and Meta Digital Marketing Associate. This extensive expertise has enabled her to take on the challenging landscape of digital marketing and emerge victorious.

Charting New Territories

Katrina's journey began with helping small businesses build websites and manage their online presence effectively. Over the past eight years, she has focussed primarily on Google Marketing—mastering the search algorithms and employing comprehensive local SEO strategies for her clients. Her tenacity and dedication have earned her a reputation as one of Australia's top digital experts, often sought after for government initiatives aimed at boosting small business digital capabilities.

Her innovative approach led to the creation of the Digital Toolkit for Small Business—a collective of Australian digital experts who offer invaluable insights and advice to help small businesses navigate the complex digital landscape. This initiative underscores Katrina's commitment to aiding small businesses in not just surviving but thriving in the competitive market.

A Testament to Excellence

Ranking Australia's triumph at the Logan Chamber Business Distinction Awards 2024 is more than an accolade; it is a testament to their unwavering commitment to supporting the local business community through technological and marketing innovations. This victory highlights the company’s cutting-edge solutions that are redefining the digital landscape for small businesses. Their newly launched DataSense Dashboard is changing how small businesses implement SEO on their websites, particularly in Logan. This innovative tool stands as a symbol of Katrina's forward-thinking and commitment to breaking down digital barriers.

Building a Digitally Inclusive Future

Katrina's journey is not just about business success; it’s about building a digitally inclusive Australia. Her consultancy work has been recognised on numerous national platforms. She’s a finalist in the AusMumpreneur 2024 Digital Services and Digital Innovation & Technology Awards and the Australian Women in Small Business Champion Awards 2024 for Marketing Services.

Closing the Digital Divide

With each project, workshop, and client consultation, Katrina Puranik proves that technology can be a bridge rather than a barrier. Ranking Australia continues to pave the way for small businesses to expand their market reach and scale up, making it easier to achieve long-lasting reputational success. Katrina’s leadership and visionary approach ensure that whether you are a small business in Ingham or Parramatta, with Ranking Australia's Toolkit & Support, your digital transformation is destined for success.

As the Logan community reflects on the inspiring narratives from the Business Distinction Awards, they avidly celebrate Ranking Australia’s journey and their well-deserved win. This victory adds another jewel to Katrina Puranik's illustrious career and casts a spotlight on the endless possibilities that lie ahead for small businesses across Australia.


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