How do I brief a digital marketer?
Providing a Digital Marketing Brief to your new marketing manager can be a challenging step. Especially if you have no idea where to start, apart from you need more money, more clients, more sales.
By Katrina Puranik - SEO Specialist & Google Marketing Expert, Founder of Ranking Australia
Providing a Digital Marketing Brief to your new marketing manager can be a challenging step. Especially if you have no idea where to start, apart from you need more money, more clients, more sales.
How much should you or your company be paying for digital marketing? This is a common question. This article will break down the variations of some popular forms of marketing, and compare industry examples of potential costs, and realistic budgets varying in company and outcome.
As the media continues to share the news of latest cases of coronavirus across the Queensland's South-East region, everyone is trying to work harder than ever to keep their businesses going. But what does this mean for small business?
Video ads are powerful marketing tools
It is essential that they are created with the goal in mind. If it is to motivate the potential customer to click and buy, the most
important element is emotion. To invoke an emotional response you need to appeal to their needs. This could be a problem or a desire. For
fashion retail, it is creating a lifestyle image, that appeals to the customers desire to be "in the picture".
Website Costs: What are your needs?
Perhaps you want to build a website, are maybe you're looking to rebuild a website? Everyone wants to save money on a big expense like this
for there business. If you are just starting up as a small business maybe you have been brave enough to create your own website with one of
the "drag & drop" website builders, this is great if you are simply using it as a prelude to a better website to compare with
your ambitions as a strong competitor in the industry. But as a small fish in the deep digital sea, your small drag & drop website as
the main channel for business online, is actually costing you money...
Step-by-Step: Set Up GA4 Using Google Tag Manager (GTM) - A step-by-step Guide - Click to read more
How to Setup Google Analytics (GA4) for any website - A Step-by-step Guide - Click to read more
How to setup Google Search Console (GSC) for your website SEO. A step by step guide.
This is the perfect starter program to get access to Google Local SEO services for your website and helping you get found on Google. We work with you and your team to help you and your business grow.
