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Digital Toolkit

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Digital Toolkit

How much should you or your company be paying for digital marketing? This is a common question. This article will break down the variations of some popular forms of marketing, and compare industry examples of potential costs, and realistic budgets varying in company and outcome.

As the media continues to share the news of latest cases of coronavirus across the Queensland's South-East region, everyone is trying to work harder than ever to keep their businesses going. But what does this mean for small business?

Video ads are powerful marketing tools

It is essential that they are created with the goal in mind. If it is to motivate the potential customer to click and buy, the most important element is emotion.  To invoke an emotional response you need to appeal to their needs. This could be a problem or a desire. For fashion retail, it is creating a lifestyle image, that appeals to the customers desire to be "in the picture".

Website Costs: What are your needs?

Perhaps you want to build a website, are maybe you're looking to rebuild a website? Everyone wants to save money on a big expense like this for there business. If you are just starting up as a small business maybe you have been brave enough to create your own website with one of the "drag & drop" website builders, this is great if you are simply using it as a prelude to a better website to compare with your ambitions as a strong competitor in the industry. But as a small fish in the deep digital sea, your small drag & drop website as the main channel for business online, is actually costing you money...

be INFORMED.

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